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Masekela and Parnell to Host SIMA Image Awards

Sal Masekela © Fuel TV




Industry News

Sal Masekela & Pat Parnell to host event in Anaheim


Surfersvillage Global Surf News, 10 January, 2011 : - - The Surf Industry Manufacturers Association (SIMA) is proud to announce that tickets are now on sale for the SIMA Image Awards, which will honor the best of the surf industry from 2010. The highly anticipated awards ceremony will take place Thursday, February 3, 2011, at the House of Blues Anaheim and will be hosted by the entertaining Sal Masekela and Pat Parnell.

The doors will open at 7:00 P.M. and all surf manufacturers and specialty retailers are encouraged to gather their crew and come celebrate the best in the industry.


“On behalf of the SIMA Board of Directors, we could not be more excited about the energy and inspiration surrounding this year’s SIMA Image Awards as the evening of excellence draws near,” says Doug Palladini, SIMA President and VP of Marketing for Vans. “With an impressive lineup of nominees and this being the first time the SIMA Image Awards has been hosted stateside, the demand for tickets is high. We look forward to crowning the winners and seeing the industry unite as we celebrate the best of the best.”

Tickets will be sold on a first-come first-served basis. General Admission Tickets are $50 per person and VIP Tickets are $150 per person. VIP Tickets will feature premier seating in the upper loge area of the concert hall and cocktail service. Each SIMA Image Awards nominee company will be contacted separately by SIMA to secure Nominee Tickets. The SIMA Image Awards is a 21 and up event. Tickets are required for entry into the event and lost tickets will not be refunded. The deadline to secure tickets, if not sold out before, is January 21, 2011. There will be no refunds on tickets after January 21, 2011.

For more information or to download a SIMA Image Awards ticket order form, please visit sima.com/image-awards.aspx.  For questions, please contact SIMA Event & Communications Coordinator, Kelly Keenan at Kelly@sima.com or 949.366.1164 x3.

In its eighth year, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in the following 15 categories.

OVERALL AWARDS

Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and September 1, 2010. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.
   ambsn        
   Analog Clothing           
   OluKai
   Quiksilver Waterman Collection
   Rusty
          
Breakthrough Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2010 between January 1 and September 1, 2010. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.
   Brave New World
   Coastal Edge
   Farias Surf & Sport
   Hanger 94
     Hobie
           
MEN’S AWARDS

Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2010. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 2010 (approx. the September or October issues of endemic magazines.)
   …Lost’s “shitty & witty” Campaign
   Hurley’s “Phantom: True Performance” Campaign
   Nixon’s “Impressions” Campaign           
   Rip Curl’s “MIRAGE: Like Wearing Nothing” Campaign
   Sanuk’s “Cut & Paste” Campaign
 
Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2010.
   Billabong           
   Hurley
   Quiksilver
   RVCA
   Volcom

Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
   Cypher Brigg by Quiksilver
   Hyperfreak by O’Neill
   MIRAGE Boardshort by Rip Curl
   Phantom by Hurley
   PX1 by Billabong
                       
Men’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and September 1, 2010.
    17th Street Surf Shop
   BC Surf & Sport, Fort Lauderdale
   Jack’s Surfboards, Huntington Beach           
   Spyder Surf Shop, Pacific Coast Highway, Hermosa Beach
   Surfside Sports, Costa Mesa
                                   
WOMEN’S AWARDS

Women’s Marketing Campaign of the Year
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2010. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2010 (approx. the September or October issues of endemic magazines.)

   Billabong’s “Almost Famous” Campaign
   Insight’s “Repeat After Me: I Am Free” Campaign
   Nixon’s “Impressions” Campaign
   Roxy’s “Cynthia Rowley for ROXY” Campaign
   Volcom’s “Five Speed Fever” Campaign                                   

Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2010.
   Billabong
   Insight
   O’Neill Girls
   Roxy
   Volcom

Women’s Swim Brand of the Year
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2010.
   Billabong
   Hurley           
   L*Space
   Vitamin A by Amahlia Stevens
   Volcom
            
Women’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2010.
   Hansens Surfboards, Encinitas
   Jack’s Girls, Huntington Beach
   Surf Diva Boutique, La Jolla
   Surf Ride
   Surfside Sports, Costa Mesa
           
PRODUCT AWARDS
Accessory Product of the Year
Criteria: Awarded to the accessory product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
   CERAMIC 51-30 by Nixon
   Cypher PS+ Heat Vest by Quiksilver
   Infiniti Drylock Boot by Xcel
   Roc Nation Aviator by Skullcandy
     SurfSkates by …Lost           
 
Environmental Product of the Year
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
   Green Foam Blanks by Green Foam
   RASTA Project by Sanuk
   Recycled Boardshort Series by Billabong
   The Ugandal by Reef
   V.co-logical T-shirts with a Reduced Carbon Footprint by Volcom
           
Footwear Product of the Year
Criteria: Awarded to the footwear product from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
   Kia’i Trainer by OluKai
   Lucent Creedlers by Volcom
   Playa Negra by Reef
   Vans Surfsiders by Vans
   Yoga Mat Sandal by Sanuk

Surfboard of the Year
Criteria: Awarded to the surfboard model from the Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
   Dwart by Rusty           
   The Dominator by Firewire
   The Dumpster Diver by Channel Islands Surfboards
   Scorcher Series by …Lost
   SUP 12’6 Race by C4 Waterman
          
Wetsuit of the Year
Criteria: Awarded to the wetsuit from Spring or Fall 2010 product lines (at retail between January 1 and September 1, 2010) that featured the most exciting design, appeal or innovation.
   Cypher DS by Quiksilver
   E-Bomb Pro by Rip Curl
   Infiniti Drylock by Xcel
   Psycho RG8-Regenerate by O’Neill
   SGX Chest Zip by Billabong


All regular and board builder SIMA members were given the opportunity to enter their own companies or brands, and retailers, in any qualifying categories. These entries were then reviewed and voted upon by an industry panel of experts comprised of both manufacturers and retailers. The outcome of the panel vote determined the five nominees in each category. Winners are determined by a final vote open to all SIMA member companies, as well as specialty retailers. The final voting process has closed and the winners will be announced at the SIMA Image Awards ceremony on February 3, 2011.
 
A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes and materials required can be found at . 

www.sima.com
www.simaimageawards.com


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Industry - Surfersvillage 

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