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Metallica take Surf Summit stage sans instruments

Surf Summit 17, SIMA, Kirk Hammett, Robert Trujillo, Metalica
Kirk Hammett and Robert Trujillo of Metalica © Jon Steele

 

 

Industry Updates

Kirk Hammett, Robert Trujillo and others deliver insights

Surfersvillage Global Surf News, 21 May, 2014 - Surf Summit 17 delivered an unforgettable lineup including Keynote Speakers, Kirk Hammett and Robert Trujillo of Metallica, who inspired attendees to be true to what they love instead of trying to please their audience.

Electric Visual's Eric Crane sat down with Hanger 94's Milo Myers, BC Surf and Sport's Bruce Cromartie, Sun Diego's Pete Censoplano, and Heritage Surf and Sport's Jamie Heritage to discuss key topics relating to brands in retail stores. 

Other highlights included Daymond John, Founder of FUBU and TV Personality on ABC's Shark Tank, captivating attendees with his entertaining presentation. He reminded everyone that your brand starts and ends with you and how important it is to continually take inventory of and evaluate yourself. 

Attendees dove into hot topics and issues facing the industry during the Surf Summit Roundtables - a key part of the conference. Steve Astephen of Wasserman Media sat down with ISA President Fernando Aguerre to discuss his latest efforts to get surfing into the Olympics and what hurdles they are challenged with.

Closing Ceremonies was incredible with host Sal Masekela talking with three legendary athletes - Tom Carroll, Matt Archbold, and Joel Tudor. Hearing each on of their stories was amazing! 

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