Aim is for Aussies to get involved as Mo Bros or Mo Sistas
Surfersvillage Global Surf News, 6 October, 2015 - As upper lips begin to twitch in anticipation of the approaching hairy season and people across the country ready themselves for the onslaught of Movember moustaches, Surfing Australia is ready to Mo, today announcing a new partnership with the Movember Foundation.
The Movember Foundation’s quest to change the face of men’s health ties in perfectly with Surfing Australia’s purpose of creating a healthier and happier Australia through experiencing the joy of surfing for life.
Surfing Australia and Movember are challenging the surfing community and all Aussies to get involved as Mo Bros or Mo Sistas - encouraging men to grow and women to support a moustache this Movember.
Men can get involved by growing any style of moustache they see fit over the 30 days of the month. Some might even like to give the ‘Michael Peterson’ a go, as showcased by the legendary surfing cult figure during the height of his powers in the 1970’s.
Movember and Surfing Australia will work together across digital platforms including MySurf.tv, Movember.com, both social media and newsletters as well as at Surfing Australia events.
Movember Foundation’s Paul Villanti, Executive Director of Programs, said the partnership was a great opportunity for men and women in the surfing community to get involved at a grassroots level and make a difference to the health of men across the country.
“Australians love the surf and the beach and a partnership with Surfing Australia will see more Mo’s than ever hit the sand and the waves this Movember,” said Villanti.
Surfing Australia’s CEO Andrew Stark said: “We are very proud to be partnering with Movember Foundation to help drive awareness for such an important national men’s health issue. We look forward to working with the team at Movember and towards achieving some fantastic Mo’s and excellent fundraising results for such an important health issue.”