Two-minute short on John John Florence uses 85 rolls of film in creative format
Surfersvillage Global Surf News, 9 May, 2017 - Widely recognized as one of the best surfers of modern times, John John Florence has much more hidden behind his professional façade. Not only is he a world champion surfer, but a beekeeper, chess player, boat builder, cat lover (meow), filmmaker, sailor, pilot, farmer, photographer, explorer, brother and son. John offers a private glimpse into his life through a new short film produced in partnership with Nixon.
Set on Oahu’s North Shore, the intimate look into his life was uniquely captured on a 30-year old, 35mm film still camera with a motor drive. Each individual moment, captured on 85 rolls of film, was thoughtfully edited back together leaving all the dust, imperfections and happy accidents in place. John's interests explored throughout the two-minute short also served as inspiration for the John John Florence Signature Series, his namesake collaborative collection of timepieces.