Industry veteran Tom Jones takes on newly created role within Nixon
Surfersvillage Global Surf News, 19 November, 2013 - Encinitas - Nixon, the Southern California based watch and accessories brand, is pleased to announce Tom Jones as the brand’s newly appointed Creative Director. Jones will be responsible for Nixon’s overall creative direction including leadership in all areas specific to the brand’s visual language.
“Great brands are built on great stories,” said Jones about joining Nixon. “Nixon is more than just a great company; it’s a mindset about designing insane product. I am incredibly stoked to be joining Nixon with the opportunity to create and share remarkable Nixon stories with the world.”
Adding to that, Nixon co-founder, Chad DiNenna, commented, “Nixon has collaborated with Tom over the years and we are excited to bring his experience and talent into Nixon. I am confident that his creative expertise, rooted in skateboarding, combined with his respect for world-class design uniquely qualifies him to cultivate the Nixon vision globally.”
Having grown up around LA, Jones spent his formable years among skateboarding culture, which ultimately lead to his early career development working alongside brands such as DC Shoes, Plan B, Dyrdek Group, among others. Jones spent over five years as Global Creative Director at DC Shoes during which time the brand experienced exceptional growth. After leaving DC, Jones spent the next seven years as the Vice President of Plan B Skateboards and most recently as CCO for Dyrdek Group.
Jones is based in Encinitas, CA at Nixon’s global headquarters.