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The numbers are in: Surf Expo sets buyer record


Industry Updates

Surf Expo September 2013 hosted more buyers than any show in its 37-year history

Surfersvillage Global Surf News, 18 September, 2013 : - - More than 8,000 buyers from 50 states and 69 countries converged on the Orange County Convention Center September 6-8, setting an all-time attendance record for the 37-year-old tradeshow.

“Buyer attendance was up fourteen percent compared to last September’s show and even eclipsed our record-breaking January 2013 show by four percent,” says Show Director Roy Turner. "More buyers than ever before put their trust in Surf Expo to offer the most diverse array of product categories and brands under one roof.”

Surf Expo continues to be a can’t-miss destination for buyers and exhibitors alike. The overall attendance of the September show topped 27,000, an eleven-percent increase compared to the 2012 September show. This is particularly noteworthy since the September 2011 and 2012 shows were both named among the “25 Fastest-Growing” tradeshows in the United States by Trade Show News Network.

New brands exhibiting at the show increased by more than ten percent, and overall more exhibitors, brands and lines than the previous September show, offering buyers a strong selection of fresh new product options. Freewaters President John Vance echoed a common theme when he says, "This show has been the single best tradeshow we've ever had. It was a combination of the quality of the buyers that we saw and the consistency of our booth being busy."

According to Bruce Cromartie, owner of BC Surf and Sport, “This was another great show. Surf Expo is running such a well-oiled machine.”

Beyond offering an indispensible marketplace where buyers and retailers can meet face to face, Surf Expo offers unique educational opportunities to help buyers and exhibitors stay at the top of their game. The show’s inaugural IR Focus e-commerce seminars were well received and the show’s assortment of seminars hosted by the Board Retailers Association, drew packed audiences.

Part of Surf Expo's appeal also comes from the variety of special events at the show. More than 800 retailers were able to try the latest wakeboard and SUP lines during the Surf Expo Board Demo Day presented by Alliance Multimedia held at the Orlando Watersports Complex. Buyers filled the Peabody Fashion Show presented by TransWorld Business to see the latest in swim fashion. More than 3,000 showgoers got to unwind at Disney's Typhoon Lagoon during the Surf Expo Industry Party presented by Sanuk.
New to Surf Expo this September was the addition of The Boardroom, an open-to-the-public celebration of surfboards and the craftsmen who make them.
The event attracted more than 40 master surfboard shapers from up and down the East Coast and nearly 3,000 attendees.
For the Wake and Wind categories of the boardsports market, Surf Expo was also proud to host the Tenth Annual TransWorld Wake Awards and the Third Annual AWSI Industry Party and Awards Show. The Alliance Multimedia Wake Lounge drew large crowds daily for fresh video premieres and camaraderie.

“We’re thrilled by the results of our September show,” says Turner, “and we encourage both retailers and manufacturers to make plans now to attend Surf Expo January, when once again the boardsports and beach lifestyle markets will convene for three indispensible business-focused days wrapped in a whole bunch of fun, networking, and educational opportunities. See you January 9th through the 11th.”

Source: Surf Expo

Author: Shannon Park

Tags: Surf Expo, Business Updates, Retail Buyers

Industry: Surfersvillage


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