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O’Neill opens Hong Kong flagship store

O'Neill's first store in Hong Kong


Industry Updates

Jack O'Neill's house in Santa Cruz influences Hong Kong retail shop

Surfersvillage Global Surf News, 24 October, 2013 : - - Hong Kong - O’Neill announces the opening of the first Hong Kong flagship store in LCX, Tsim Sha Tsui, Hong Kong. The 1,800-sqr foot store is located in an area famous for fashion and lifestyle. This unique store features elements inspired by founder Jack O’Neill’s house in Santa Cruz California.

These elements mixed with deep natural tones, emphasize the O’Neill brand and its values of authenticity, progression, unconventional spirit and joy. With white and wood as the key colour tones, the white tiled wall sits well against the stone grey flooring, adding a rawness and originality to the space. Tiled walls with the Original logo and metal wall units with rear lighting, are both examples of where authenticity meets progression.

The distinct shades of wood on display and warm lighting bring style and simplicity to the overall design. The combination of materials utilised for this store give the customer a feeling of Santa Cruz and a great shopping experience. One could picture themselves in the heart of Jack’s hometown close to the Santa Cruz boardwalk.

Chris Verghot

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