O'Neill 'Today is Perfect' road trip blows in the UK
Surfersvillage Global Surf News, 21 May, 2014 - London - Sit back, relax and fasten those seat belts, the O’Neill Today is Perfect Road Trip is about to commence. No longer a rumour and far more a reality, the Californian lifestyle brand has finally revealed its unique tour bus that’s geared up and ready to take to the streets early next week. Making those surfing dreams a reality, the original wetsuit brand has packed its map and pencilled in one hell of a road trip.
Decked out from boot to bonnet, the new look surf wagon has been ‘madeover’ using recycled and upcycled materials giving it a cool new look with an old school vibe. Boasting reclaimed wood flooring, hand crafted tables, eco showers and wetsuit inspired seats, the O’Neill Tour Bus is every wave lover’s dream.
Starting its busy British schedule in mid-May the bus will make its first scheduled stop in the sunny, surf town of Newquay. Meandering its way along Britain’s picturesque southwest coast & hitting up a selection of the best surf spots, the diary is stacked with pro coaching sessions, product testing, acoustic sessions, workshops, onboard DJ’s and plenty of time in the water. Set to cause a stir at some legendary UK festivals this summer, the bus will also be pulling up the handbrake at O’Neill Electric Beach Festival and Leopallooza.
Like every great surf trip, where there’s decent swell you have to put the brakes on, so rest assured the O’Neill Tour Bus will be stopping wherever the waves are good. Of course a trip like this wouldn’t be complete without boards and action cams so O’Neill have kindly invited Firewire Surfboards and iON Camera’s along for the ride!
17-18 May: Newquay Fistral
24-26 May: Sennen
31-1 May: Perranporth
6-9 June:Watergate (Electric Beach Festival)
14 -15 June: Newquay/Fistral
21 June: Hayle
22 June: Polzeath
28-29 June: Bude
4-6 July: Mawgan Porth (Surf Girl Wave and Workout)
12 July: Braunton (British surfing museum- Fundraising event)
13 July: Croyde
15 July: Woolacombe
17-21 July : Castle Hill North Devon
23 July: London
26 July: Saltash
4-10 August: Watergate
16-17 August: Mt Hawke /Newquay
23 August: The Witterings
25 August: Bournemouth
31-1 August: London
Jack O’Neill invented the first wetsuit in the 50s; he later opened the doors to the world’s very first surf shop on the San Francisco great highway in 1952. He moved the surf shop to Santa Cruz, California in 1959 – home to some of the best cold-water waves. Continuing to provide innovative products and breaking new frontiers, Jack was soon rewarded with soaring sales, and O’Neill became “The first name in the water”.
O’Neill’s passion for sports has made his business expand from surf wear to snow wear and youth lifestyle brand. Today, O’Neill stores can be found in most major cities – USA, Europe, Australia, Southeast Asia and Japan.