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Oakley Surf Shop Challenge readies for SoCal kickoff

Evan Thompson in Bali last year © Hennings



Oakley Surf Shop Challenge Stop #1

Oakley Surf Shop Challenge Series
Seaside Reef, Cardiff, California
28 March, 2014

Four-man surf shop teams pitted against eachother

Surfersvillage Global Surf News, 10 March, 2014 - The Oakley Surf Shop Challenge is back with an all-expense-paid trip to the National Championship in Central America on the line.

Kicking off on March 28th at Seaside Reef in Cardiff, Calif., the series will traverse the nation collecting regional qualifier winners from Florida, North Carolina, New Jersey, Hawaii and Orange County, Calif., before concluding on July 23rd/24th at Steamer Lane in Santa Cruz, Calif.

The unique event series pits four-man teams (two surf shop pros and two shop employees) against each other for a chance to win an all-expense-paid trip to the National Championship, an advertising spread in SURFER Magazine, and the coveted title and bragging rights of best surf shop in the country.

For the past two years, regional qualifiers earned a trip to Bali, Indonesia, where Sunrise Surf Shop bettered their runner-up finish from 2012 by earning the National Championship title in 2013.  But this year marks a change in the National Championship venue and a whole new adventure awaits in Central America for the seven regional qualifying teams.

The 2014 Oakley Surf Shop Challenge calendar:

·       March 28 – Southwest – Seaside Reef, Cardiff, Calif.
·       April 8/9 – Southeast – Ponce Inlet, Fla.
·       April 11/12 – Mid-Atlantic – Nags Head, Outer Banks, NC
·       April 14/15 – Northeast – Manasquan Inlet, Manasquan, NJ
·       May 15/16 – Hawaii – Ala Moana Bowls, South Shore, Haw.
·       May 30 – West – 54th or 56th Street – Newport Beach, Calif.
·       July 23/24 – Northwest – Steamer Lane, Santa Cruz, Calif.
·       TBD – National Championship – Central America

For all of the latest information including photos, video footage, results and more, check out

Special thanks to title sponsor Oakley, media sponsor SURFER Magazine and co-sponsors New Era, Futures Fins, Waterman’s Applied Science and Banzai Bowls, without which the Surf Shop Challenge series would not be possible.

Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s.  Through the years the contest has evolved, growing into seven qualifying regional events around the country and culminating in a national championship abroad.

The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

Dawn Hamilton

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