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O'Neill Coldwater Classic reinvents itself again

The Lane © O'Neill

O'Neill Coldwater Classic

Steamer Lane, Santa Cruz California
6 - 10 November 2013

CWC now a men's specialty event for unsponsored pros

Surfersvillage Global Surf News, 4 September, 2013 : - - Santa Cruz, California - For three days in November, Santa Cruz’s famed Steamer Lane will play host to the 2013 O’Neill Coldwater Classic Invitational with an all-new format.  For the past three decades, The Lane has hosted various incarnations of the Coldwater Classic.

This year’s event will be like none before; a men’s specialty event for unsponsored professional surfers, it will boast a unique “winner take all” grand prize. That grand prize is a yearlong sponsorship from O’Neill Wetsuits and $50,000 in travel incentives and contest fees.

"O'Neill is extremely excited to be supporting athletes who may be considered underdogs. Helping surfers who've paid their dues, chase the dream of qualifying is good for our sport," said O’Neill Wetsuits’ Director of Marketing Brian Kilpatrick.

The 16-man field of competitors will include 10 invited unsponsored surfers, two wildcards and four surfers determined by the public via an online vote. An amateur field of 80 under 18 local competitors will also participate as part of the “Ratboy Rampage” in honor of local legend Jason “Ratboy” Collins.  The competition will hit Steamer Lane for the three days with optimal conditions during a holding period of Nov. 6-10, 2013.

What really sets the event apart this year is what is on the line.  One surfer will not only earn the 2013 title, but a complete year of sponsor support from the first American surf brand, O’Neill.

With an estimated value of $50,000 USD, the grand prize winner will receive a travel, event and expenses budget to compete in at least seven of the ASP World Qualifying Series events in pursuit of qualifying for the World Championship Tour and a personal videographer, at specific events and locations, to document the thrill of victory (or agony of defeat) with a minimum of six video segments during the 2014 competition year. 

O’Neill, the originator of the wetsuit, will also throw in a hefty arsenal of the best wetsuits through an O’Neill Wetsuits sponsorship, as well as, boardshorts and apparel.

Since 1987, the O’Neill Coldwater Classic has been Northern California’s premier professional surfing event held at Steamer Lane in Santa Cruz. “The Lane,” with its natural ancient Roman stadium like setting with steep, vertical cliffs overlooking the fabled right point break, is perhaps the best spectator venue for a surf contest to be found anywhere in the world.

Source: O'Neill

Author: Shane Skelton

Tags: O'Neill Cold Water Classic, Santa Cruz, Unsponsored

Contests: Surfersvillage


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