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O'Neill opens first flagship store in Australia

The new O'Neill store in Sydney

 

 

Industry Updates

O’Neill opens doors to its first Australian flagship store in Manly

Surfersvillage Global Surf News, 23 December, 2013 - Sydney: O’Neill opens their first Australian flagship store in Manly Corso, Sydney. This unique store features design elements inspired by founder Jack O’Neill’s house in Santa Cruz, California.

These elements mixed with deep natural tones, emphasise the O’Neill brand and its values. With a large inviting entry, bordered with white tiling, the store is flushed with nautical greys and wood as the key colour tones, the original fabric of the heritage building is mixed with clean finishes softening up the space, exuding an original feel.

Various unique areas including a hand painted Original logo, display units comprised of engineered steel and backlit Georgian glass are both examples of where authenticity meets progression. A digital interface linked to the brand e-commerce platform will also allow customers view the entire collection and request home delivery. The distinct finishes and warm lighting bring style and simplicity to the overall design.

Michael Neil, General Manager of O’Neill Asia-Pacific, commented, “This is a great step for the O’Neill brand in Australia. Manly is one of Sydney's top tourist stops and one the top surf retail destinations in the world, it is entrenched in surf culture and an ideal opportunity to exhibit our brand story and product line to both local and international consumers". 

The O’Neill Manly store will stock a full assortment of O'Neill merchandise along with complementary brands such as Levis, Raen, Otis, Hex, FCS, Creatures Of Leisure, Futures Fins, Captain Fin Co. among others.

Hardware brands include Neal Purchase Jnr Surfboards, Simon Jones Morning Of The Earth Surfboards, Mick Mackie Surfboards, Christenson Surfboards, Santa Cruz skateboards, Arbor Skateboards & Grown Handplanes. 

Author: 
Rob Bain
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