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Patagonia promotes Lisa Williams to CPO





Industry News


Patagonia promotes company vet Lisa Williams to Chief Product Officer

Surfersvillage Global Surf News, 15 April, 2015 - Ventura, California - Patagonia CEO Rose Marcario announced the promotion of Lisa Williams to chief product officer, with end-to-end responsibility for all aspects of design, line management, merchandising, inventory and product marketing.

“Our imperative to build the best product with the most responsible supply chain in the world has never been more important,” said Marcario. “Lisa has brought us great leadership, excellent instincts and unparalleled skills as a merchant since she joined Patagonia almost 14 years ago. In this elevated role, Lisa will continue to meet the high demands of customers around the globe for whom outdoor sports are a way of life.” 

As chief product officer, Williams will lead an elite product team to build the world’s best quality, most functional and most responsible product, while championing the core sports Patagonia’s business is based in. She will continue to report to Patagonia Chief Operating Officer Doug Freeman, partnering with Freeman and CEO Rose Marcario to ensure Patagonia’s values for quality, innovation, and social and environmental responsibility continue to flourish.

Williams came to Patagonia in 2001 as product line manager for kids’ clothing, and has filled successive positions of increasing responsibility – for women’s surfwear, women’s sportswear, all sportswear and, most recently, as vice president of global design and merchandising.

Raised in the mountains near June Lake, CA, Williams is a graduate of the University of California, Santa Barbara. She has spent her entire career a merchandiser, first in department stores, then in private label and product development for multichannel brands. Prior to joining Patagonia, she spent seven years in a merchant role at the Walt Disney Company.


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