De Souza working with Costa Rica Tourism Board
Surfersvillage Global Surf News, 27 July, 2014 - San Jose, Costa Rica – The Costa Rican Tourism Board welcomes renowned Brazilian surfer Adriano de Souza, winner of over 11 surfing awards worldwide and current holder of sixth place in the sport’s overall rankings, during the Grand Finale of the Costa Rican National Surf Circuit. De Souza’s presence in Costa Rica is part of a cooperative campaign with Surf Trips Welcome, located in Brazil.
Alejandro Castro, Director of Marketing of the Costa Rica Tourism Board, said the international surf champion’s visit aims to promote surfing in Costa Rica. Costa Rica enjoys international recognition as a major haven for the development of surfing, on par with destinations such as Hawaii, Australia and Indonesia. This quality granted the country the ability to house two surfing events of great importance worldwide: the World Surfing Games and the Central American Surf Championships.
A frontrunner in the world of surfing, de Souza’s visit will amplify the campaign’s reach. He will share his experience in Costa Rica through various online communication channels, such as web sites, Facebook and Instagram. Last year alone, nearly 250 thousand people who entered the country by air practiced surfing in Costa Rica. Those who performed the activity during their stay in the country, regardless of their main purpose of travel, the country remained around 16 nights.
De Souza said Costa Rica is the prime spot for surfing due to the water conditions and characteristics of the beaches, which provide enthusiasts with all of the elements necessary to achieve optimal performance of the sport. He added that the warmth of the Costa Rican people guarantees a unique and unforgettable experience.
"Costa Rica has become the ideal place to enjoy various tourist activities and adventure sports, which, in addition to reaching an international position, help endorse our model of sustainable tourism development, as is the case with surfing," Castro said.
Costa Rica is located in Central America, nestled between Nicaragua to the north and Panama to the south; it is bordered on the east by the Caribbean Sea and the west by the Pacific Ocean. With an abundance of unique wildlife, landscapes and climates this small country proudly shelters approximately five percent of the known biodiversity in the world.
In order to protect and preserve its wealth of natural resources Costa Rica has become a global leader in sustainable practices with protected areas comprising 26 percent of its land mass.
With a peaceful spirit, emphasis on education and an economy based on tourism, technology and exportation, Costa Ricans and visitors alike enjoy one of the highest standards of living and organized tourism infrastructure in Latin America among a tropical paradise of lush rainforests, mystical volcanoes and cloud forests and beaches that meet mountains filled with monkeys and macaws.
Offering a broad terrain of activities and accommodations, visitors to Costa Rica will find a range of hotel options ranging from small beachside bed & breakfasts, to authentic intimate boutique mountain lodges, to major international business hotel brands and everything in between; Costa Rica’s accommodations offer something appealing for everyone’s desires.
The phrase “Pura Vida” can be heard echoing throughout Costa Rica from coast to coast. Used as a greeting or expression of happiness, the phrase literally translates to “pure life,” however its true meaning is “full of life,” which accurately describes the adventure and wonder that await visitors.
Adriano began surfing at age 8. By his 10 years of age, he was already at a level of proficiency high enough to allow him to start competing. At age 15, the press and called him “the hope of surfing” for Brazil. In 2003, he captured worldwide attention when he became the World Junior Champion. Only three years later, in 2006, he qualified for the World Tour of Surfing.
Among his more notable achievements are earning the title of Billabong Pro in 2009, 2011 and 2012, as well as being named Rip Curl Pro 2011. De Souza has placed second in the Quicksilver Pro competition, and was more recently crowned General Champion at the Rip Curl Pro competition this year. He has appeared on list of the top 10 surfers in the world consistently since 2008.