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Quiksilver's commitment to renewable energies

Miky Picon : photo Bernard Testemale


 Quiksilver Initiative

Respect for the Environment is becoming an important issue of every day life. It is even more critical when it affects our natural playgrounds. Be it at the beach or in the mountains, or even in the streets, we owe it to ourselves to respect the environment in which we live. Quiksilver Initiative – the environmental team of Quiksilver Europe has existed since 1999 and was launched by Harry Hodge at the time he was CEO of the company.

Today, Quiksilver Initiative represents a true human and financial engagement. The main task of Quiksilver Initiative is to help raise consciousness of boardriders towards environmental factors on their own playground: beach, mountain and cities.

Quiksilver also launched a long term environmental policy of ensuring it reduces its own impact on the environment. Economic growth and the environment can be compatible. We all have a part to play in the preservation of our environment: this is the main message of the Quiksilver Initiative.

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Seven time World Champion supports Quiksilver initiative
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Quiksilver confirms it's commitment to renewable energies.

For several years now, Quiksilver has been implementing an environmental policy. It’s a policy  based on waste  management through the  3 Rs (Reduction,  Re-use, Recycling) as well as energy control  via a decrease in consumption and  the use of renewable energies. Quiksilver is always searching for new ways to limit its impact on the environment, and  that’s something that starts with  the education of each and every  employee.

 On an internal  level, that’s why increasing  staff awareness is so crucial.  On an external level,  the brand supports a  number of environmental  organizations  in  a  financial,  technical  and  human  resource capacity through the Quiksilver  Initiative, the brand’s environmental  cell. In summer 2005, Café Ono, located at Anglet’s Quiksilver/ Andaska store, was fitted with  12  m2  thermal  solar  panels for  hot  water  production. 

In  May 2006, Quiksilver’s  European  headquarters  at  Saint-Jean-de-Luz  were  fitted with photovoltaic  solar  panels,  producing  the electrical  equivalent  of  4  to 6 households (excluding  heating and  hot water)  to light  the building exterior. Positioned on  the roof  of the  building, a  solar panel  surface area  of 90m2 produces up  to 12,180  watts. The  power station  saves 131,61  tons of  carbon dioxide (CO2), the same amount produced by a motorist driving 658,050km by car.

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Water and Coral quality: Reef Check and Water Check

On Reunion Island, ARVAM (agency for marine research and protection) is responsible for monitoring water and coral quality. The coral reefs are under threat of disappearance within the next 50 years. Their degradation can be attributed to several factors, and is therefore difficult to solve. A positive outcome is only achievable through the actions of the local community. The participation of all implicated parties, especially surfers, is necessary.

 It’s in this spirit that Reef Check saw the light of day in 1996. Reef Check is a voluntary monitoring program on the health of the reefs, supported by a rigorous scientific process. The aim is to detect changes in the health of reefs brought about by natural or man-made disturbances. The operational protocol is to analyze the qualitative and quantitative population of fish, invertebrates and substratum (the surface on which organisms grow).The data is collected using standardized Reef Check sheets and transmitted every year on an international level to Los Angeles (Reef Check headquarters) to be integrated into a global summary.

From 2005, Water Check has been strengthening the monitoring presence of Reef Check. The Quiksilver Initiative has supplied ARVAM with the analysis equipment needed to monitor the bacteriological quality of water at Reunion Island’s surf spots. The outcome for 2005 suggests a light decrease in the coral recovery in the reefs. The results obtained by Reef Check are of the same order of importance as those of the Global Coral Reef Monitoring Network.

The water quality is largely good at the 10 tested sites on Reunion Island, but only regular monitoring will allow conclusions to be drawn and probable causes of pollution to be identified. As such, it has been decided that 4 campaigns per year will take place.

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