Raen nominated in Breakout Brand of the Year category for SIMA Vision Awards
Surfersvillage Global Surf News, 20 November, 2012 : - - Raen Optics has been nominated by the Surf Industry Manufacturers Association (SIMA) as "Breakout Brand of the Year" for the 2013 SIMA Vision Awards. This category recognizes small to mid-sized brands that experienced growth of at least $1 million from Jan. 1 to Sept. 1, 2012. With only four years under its belt, RAEN is both proud to announce their nomination and extremely grateful to be considered for this award by SIMA alongside some of the industry's most impressive brands.
The brand has experienced an incredible amount of growth in the past year. From expansion into new product categories to pop up shops and art installations, the RAEN team has executed a strategic year of brand development and sales growth while staying true to their ethos of "Handmade. Heartfelt. Authentic." The driving force and mission statement for RAEN has always been to provide a handmade, premium product available at a competitive price, and with the nomination for "Breakout Brand of the Year", the RAEN mission has proven successful for 2012.
As Justin Heit, Creative Director and Founder of RAEN, put it, "To call RAEN an overnight sensation or success couldn't be farther from the truth. Our team, or family as we call it, has put in countless hours and dedicated themselves entirely to our independent brand's mission over the past four years. So even the nomination for ʻBreakout Brand of the Yearʼ is in itself an award for the RAEN crew. We couldn't be more excited for the opportunity and nomination alongside such great companies."
Created in 2008, RAEN is the result of a passion project put forth by Justin Heit, Jordan Percy, and Jeremy Heit. An important element to RAEN lies with the individuals that create the culture and are determined to continually bring new and innovative products to the marketplace. Itsʼ community of photographers, ambassadors and fine artists exist within the brand so that all can see “Through The Eyes Of” the eclectic lives that drive inspiration behind the brandʼs authentic product and timeless style.
Voting for "Break Out Brand of the Year" and all other SIMA Awards will take place between Nov. 15 and Dec. 5. The winners will be announced at the SIMA Image Awards ceremony on Feb. 7, 2013. The RAEN team appreciates all support and wishes all the nominated brands the best of luck.
Author: Justin Heit
Tags: SIMA Awards, Raen Optics, Brands