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Raen Optics set to launch in Australia for the summer..


Industry News

Raen Optics set to launch in Australia for the summer..

Surfersvillage Global Surf News, 24 September, 2008 : - - Sydney -- Disjointed, emerging independent surf lifestyle distributor, today announce exclusive distribution of Raen Optics in Australia. Raen is a classics driven brand specialising in boutique eyewear targeted toward, but not exclusively, the action sports demographic.

The collection of ten high quality handcrafted models will be in-store from November and bring classic styling with a modern influence to the eyewear market.

Raen Optics, based in California, mission is to bring high quality classic products with a modern story to market globally. The new collection launching this summer features both men’s and women’s designs based on vintage European styling of the 70’s and 80’s. The range features superior handmade acetate frames with CR39 and polarized lens technologies, each piece presented in a timeless leather case. The collection will range in price from $139 - $229.

Reflecting a strong creative direction in the surf and action sports environment, Raen Optics brings a fresh look that is gaining prominence globally. Adding to the existing Raen representatives including world class surfers, surf photographers, creative types and successful band, Modest Mouse, an announcement will be made shortly with regards to the signing of a key Australian team member.

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Brett Moffitt

Industry - Surfersvillage


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