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Reef promotes Nathan Hill to General Manager of EMEA



Industry Updates

Nathan Hill appointed General Manager Reem EMEA

Surfersvillage Global Surf News, 10 April, 2014 - Nathan Hill, Sales Director Reef EMEA, has been promoted to General Manager Reef EMEA.  Nathan's been with the company since 2006 and will have Marco Mombelli (Marketing Manager EMEA) & Claude Cornu (Category Manager Footwear and Apparel) report directly to him.

Nathan joined VF back in 2006 and the Reef team in 2012. Since then, he has been instrumental in re-positioning the brand and bringing the Reef business to the next level across EMEA.

Following a period of internal restructuring at VF, a dedicated sales team emerged to ensure single brand focus for the Reef business. Effective immediately, Marco Mombelli, Marketing Manager Reef EMEA and Claude Cornu, Category Manager Footwear and Apparel Reef will report directly to Nathan Hill to ensures consistency of message and strategy throughout the brand. 

As Reef enjoys it's 30 year anniversary, these steps have been made to ensure the brand can celebrate it's heritage within the surf industry and to ensure this highly exciting period of success for the brand is sustained longterm.

“This is a very exciting time for Reef and I am glad to be a part of it. We have amassed a talented group of people with the drive, passion and the desire for the brand to to succeed and as a result we're in a great position to capitalise on the growth that we are already seeing."

"After more than 20 years in the industry, I am proud to be a part of a brand that is well respected for it's authentic heritage. The feeling of goodwill extends beyond the Reef team; we are feeling the support from retailers as they appreciate our presence in the surf industry as a core brand and are enabling us to get Reef where it deserves to be.

The changes we have made are to ensure the Reef brand remains on it's current course and retains it's authenticity as the premium surf travel brand.

We are investing in the brand with resource and talent to affirm our standing as an innovative leader in product for both men and women, whilst delivering on our promise to become a significant year round business in footwear and apparel. We're just getting started and I look forward to updating you on our progress in the coming months and years. “


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