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Reflekt Polarized teams up with the ESA for 2014



Industry Updates

ESA welcomes Reflekt Polarized as official sunglass sponsor

Surfersvillage Global Surf News, 21 November, 2013 - The Eastern Surfing Association is thrilled to welcome Reflekt Polarized as their official sunglass sponsor for the 2014 season.

As an East Coast based company, Reflekt Polarized is very excited to partner with the Eastern Surfing Association, the premier amateur surfing organization on the Right Coast,” said Britt Wetzel, Vice President of Reflekt Polarized. 

“It is a perfect partnership as both the ESA and Reflekt Polarized are extremely passionate in supporting the positive, healthy environment that surfing provides to our youth,” adds Wetzel.  
Two sunglass industry veterans developed Reflekt Polarized in 2013 in response to significant voids they saw in the current sunglass market. 

Reflekt Polarized was built on the notion that all consumers deserve Absolute Coverage™ – the unique blend of technically superior polarized optics with an industry-first Lifetime + Loss™ warranty, delivered at reasonable, value-driven price points.  Reflekt offers 20 unique sunglass frames with 100 polarized styles ranging in price from $79-$129.

 “The ESA is happy to have East Coast based Reflekt Polarized as a sponsor for our championship events, as well as for our local district events held up and down the entire East Coast, the Great Lakes and into the Gulf, says ESA Executive Director Michelle Sommers.  “Their product line fits right in with our members’ lifestyle of action-oriented, outdoor adventures."

Reflekt Polarized can be found at finer surf shops, outdoor stores and sunglass specialty retailers.  Reflekt’s team of surf and SUP athletes includes ESA alumni Matt Keenan and Dean Randazzo, along with Jesse Kautz, Chris Johnson and Mark Colino.

Michelle Sommers

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