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Richie Lovett joins Surf Hardware Int. as ambassador


Industry News

Richie Lovett Joins Surf Hardware International as Brand Ambassador

Surfersvillage Global Surf News, 19 July, 2006 : - - Surf Hardware International is pleased to announce that Richie Lovett has accepted a part time role as Brand Ambassador. Richie's role will be to work with the world’s most influential surfers and shapers to increase understanding, feedback and uptake of Surf Hardware products. 

Richie's renowned surfing expertise and experience on the WCT make him the perfect guy to connect, communicate and engage SHI with this important segment of the industry. 

Phil Ward, CEO, Surf Hardware International, explains that “Richie has enjoyed a career long association with SHI across both the Gorilla Grip and FCS Brands. During this time, his passion for the brands and the products has seen him evolve into a natural candidate for a career within the industry where he can best utilize his expertise, reputation and core participant’s knowledge of the sport and the industry.”  

Richie will also be involved in many aspects of marketing and product development. He will provide input into product design from an elite surfers’ perspective.  

Richie said, “I’m so happy to now be working with SHI as the Brand Ambassador. I’ve been part of the SHI family since the early stages of my career as a professional surfer and I’m now looking forward to this next chapter. As Brand Ambassador I will have active input into the development of SHI products and events as well as the team.

"Having spent the past 15 years traveling around the world competing and surfing I’m confident that I can also offer valuable insights into the needs and wants of surfers at all levels. This is a really exciting time for me and I’m looking forward to the challenges and projects ahead.”

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Lucy Vincent

Industry News - Surfersvillage


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