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Rip Curl opens two new stores in Indonesia

Medan Centre Point Mall © Rip Curl



Industry Updates

Rip Curl expands with retail partners in Indo's biggest cities

Surfersvillage Global Surf News, 18 December, 2013 -- Expanding their wings across Indonesia, Rip Curl has opened its doors to two brand new stores in corporation with its retail partners - PT.

Point Break Indonesa for Rip Curl Store in Bekasi, and PT. Mataya Mitra Gaya for a store in Medan bringing the World's Ultimate Surfing Company one step closer to the brand's fans in two of Indonesia's largest cities.

For Jakarta citizens that live around Bekasi area, the new Rip Curl store is situated at UG floor no. 5, Grand Metropolitan Mall, while Medan citizens can find Rip Curl located in the heart of the city at Centre Point Mall, UG floor no.26 b.

These new Rip Curl stores offer customers a unique shopping experience providing a showcase for the brand, bringing surfing and the beach lifestyle to the city at the same time offering the best Men's and Women's apparel, bags, accessories, watches, eye wear and footwear collections.

Perfectly matched with the brands humble beginnings led by two Australian Surfers who created Rip Curl as a vehicle to help them continue their persuit and thrill for outdoor adventure, the stores design concept features natural elements such as wooden wall and floor panelling, display units and counter tops.

Surfing and lifestyle imagery from the brands new Surfing is Everything Campaign decorate the stores walls as well as real memorabilia from the brands elite International Surf Team which includes the newly Crowned 2013 ASP World Surfing Champion Mick Fanning.

Area's dedicated to the women's collections are characterised by light fun colours in decor, while other areas bring bolder features defining men’s collections and the brands famous Technical Surfing equipment including MIRAGE -  the worlds most comfortable Boardshorts, and its wide range of Fashion and Tide Watches for both him and her.

While Indonesia’s fast growing economy continues from strength to strength, Rip Curl continue to provide its dynamic youth market with a  Ultimate shopping experience that aims to bring the hectic city lifestyle one step closer to the freedom of the beach.


Margoux Leblanc

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