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Rip Curl renews long-term deal with Alana Blanchard

Alana Blanchard © Rip Curl



Team Updates

Partnership signed with one of surfing's most visible stars

Surfersvillage Global Surf News, 15 April, 2014 - Torquay, Australia - Rip Curl announces a renewed multi-year partnership with longtime professional team rider and brand ambassador, Alana Blanchard.

The relationship, a decade long now, goes back to when Alana was just 14 years old, competing in the NSSA at her home break, Pinetrees, in Kauai, Hawaii. Since that time, Alana, now 24 years old, has emerged as one of the highest profile athletes in the sport, a perennial member of the ASP Women’s WCT, as well as the current Surfer Poll Awards Winner.

"I'm so excited to be renewing with my long time partner Rip Curl. They're like family to me,” stated Alana, as she prepares to compete at the Rip Curl Pro Bells Beach this week. 

During recent years, Rip Curl and Alana have been able to collaborate on various projects and products, including the “Alana’s Closet” signature collection of bikinis, as well as Rip Curl’s SIMA Image Award winning “My Bikini” campaign.

“I’ve been able to be a part of creating some amazing bikinis, wetsuits, and other products over the years, and I can't wait for what's next,” Alana continued.

For Rip Curl, the feeling couldn’t be more mutual. “After 10 years with us, we’re really stoked to have Alana resign for another long term. We love her at Rip Curl, she is a very important surfer to us,” said Neil Ridgway, Group Advertising and Marketing Chairman.

“It seems like yesterday when we shipped Alana her first box of clothing and Rip Curl stickers,” stated Rip Curl USA’s VP of Marketing, Dylan Slater. “Since then, she has blossomed to accomplish so much in and out of the water. We couldn’t be more proud of her. And, we couldn’t be more proud to have her representing Rip Curl heading into the future.”

Aside from the webcasts of ASP Women’s WCT events like the Rip Curl Pro Bells Beach, Alana can be seen on her signature Network A YouTube Series – Surfer Girl- as well as in our latest My Bikini campaign, which can be seen on

Chelsea Johns

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