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Rip Curl Search GPS campaign earns creative award

 

 

Industry Updates

VML Australia wins IAB’s Creative Showcase 9.3 for GPS watch

Surfersvillage Global Surf News, 16 December, 2014 - Sydney - VML Australia has taken top honours in Round 9.3 of IAB Australia’s Creative Showcase for its Rip Curl’s campaign “Search GPS”.  Profero took silver for its Johnson's Baby “Night Light” campaign and Iris Sydney placed third with its touching “Home Away From Home” campaign for Fiji Airways.

VLM partnered with Rip Curl to create the exciting Rip Curl Search GPS watch as they set out to give surfers the chance to catch that perfect moment and re-live it.  By activating the “Go Surf” mode, Search GPS will count the number of waves caught, distance travelled, top speed and pinpoint the location where it all happened. Users can then sync that data with the App for a detailed report of your surf day.  
 
“The level of design and engineering involved in its creation is astounding. The result is a sublime product and experience that combines rich functionality with an elegant aesthetic,” said Nitin Mistry, one of the judges of Round 9.3, explaining why VLM took first place.
 
The VLM/Rip Curl campaign also took silver at the recent IAB MIXX awards in the U.S. in the Branded Utility category. 

Creative Showcase 9.3 Winners
 
First place
Creative agency: VML Australia
Brand name: Rip Curl

Second place
Creative agency: Lowe Profero
Brand name: Johnson's Baby

Third place
Creative agency: Iris Sydney
Brand name: Fiji Airways

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