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Rip Curl South East Asia throws extended party

Party at the shop © Tim Hain

 

 

Industry Updates

Rip Curl celebrates three world titles and the Bali flagship store

Surfersvillage Global Surf News, 6 January, 2014 - After having one of the best years ever recorded across the South East Asia region, Rip Curl finished 2013 in great style with the crowning of Long term Team rider - Mick Fanning as ASP World Surfing Champion for the 3rd time. 

The 32 year-old Australian won the 2013 World Title in a fairytale ending at the last event of the season in nail biting 8-10 foot surf at the Banzai Pipeline Hawaii, during the Pipe Masters. As if winning a world title wasn’t enough, it was coupled with the release of his new film MISSING Directed by legendary filmmaker Taylor Steele. 

These events in the lead up to Christmas break gave Rip Curl the perfect excuse to throw a massive weekend-long party starting on Friday 20th Dec kicking off the festive spirit with a first-look at the newly refurbished Flagship Rip Curl Store on Jln Legian. 

With DJ’s playing a mix Nu disco jungle and hip hop, VIP’s together with walk-in guests enjoyed nice bites provided by an on-site chef as well as free beers and soft drinks. In store, the opening night gathered pace getting under-way with a fashion show. Among the Top models were Rip Curl team riders, Dedi Gun, Oney Anwar and Diah Rahayu who showing up and hit the runway. Featuring the latest High Summer collection, all models and Rip Curl riders indeed stole the show closing with a celebration of Mick Fanning’s World Title with non-stop giveaways for all customers attending the night. 

The fresh-look Legian store boasts 375 square meters with a huge mezzanine second floor area solely dedicated to Surfboards with all the best brands available under one roof. If your looking for a DHD, FIREWIRE, MAYHEM, TIMMY PATTERSON or a specialty Gun or something more for the surfboard connoisseur look no further that here – Rip Curl has got you totally covered! The dedicated Surfboard area also boasts a special KNOW YOUR VOLUME AREA helping you decide the perfect board for your size weight and ability.

Any true surfer wanting a surfboard will walk into this store and feel like a kid walking into Willy Wonkas Chocolate Factory. This impressive display of boards is also made easy on the eye by a brand new double-tiered racking system the first of which in Bali. Walking up the staircase is like entering a Rip Curl Cup Padang Padang hall of fame showcasing Bali’s famous tube riding event and all that have won it over the past 10 years. 

The store has a natural look and feel with wooden materials in almost every corner combined with natural dark river stones as a backdrop to the Mirage boardshorts wall. 

Success on the Friday night was followed up on Saturday 21st when Rip Curl hosted the Asia Big Screen premiere of the new Taylor Steele / Mick Fanning movie in collaboration with Cineplex XX1 at Beach Walk Mall in Bali. 144 specially selected media and VIP guests were given full VIP Red-Carpet treatment, enjoying pre-screening drinks and canapés followed by an extended editors cut of the film. 

The extra 20 mins of behind the scenes footage showing how Taylor Steele surprised the World Champ by keeping each destination a complete secret until boarding passes were handed out at each departure lounge - effectively kidnapping Fanning on a 3 week world adventure that is MISSING the movie. 

“I did things I never thought I would do, ended up in places I would never of dreamed of, commented Fanning; Definitely a trip of a lifetime, but also something I would tell my grand-kids about."

Author: 
Tim Hain
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