Rob Machado, Jason Mraz & friends get groovy for a cause
Surfersvillage Global Surf News, 12 November, 2013 - Last night's sold-out benefit concert for the Rob Machado Foundation was a remarkable success, raising funds and awareness for the California-based 501c(3) non-profit private foundation, which supports charities dedicated to environmental programs worldwide.
While proceeds are still being tallied, organizers report that the event exceeded its fundraising goals and made more money this year than last.
Legendary surfer, environmental activist and musician Rob Machado - who founded the organization in 2004 - hosted the event at The Belly Up in Solana Beach, CA. The evening began with a VIP meet and greet with Machado and Goo Goo Dolls front man John Rzeznik.
The concert provided a rare opportunity to see multi-Grammy winning pop troubadour Jason Mraz perform in an intimate setting. John Rzeznik, who played last year's sold-out RMF concert, returned for a special solo acoustic set. Local singer/songwriter and KPRI Homegrown Hour's Artist of the Week Austin Burns and breakout Los Angeles band Run River North also performed.
"I'd like to thank Jason, John, Austin and Run River North for their amazing performances and support. We're also deeply grateful to the fans who came out and the volunteers who helped make it all happen," said Rob Machado, who was profiled by U-T San Diego, in this A&E Cover Story on Sunday.
The primary mission of the Rob Machado Foundation is to provide funding and initiate educational programs focused on helping children understand their contribution towards a healthy earth. With funds raised in the past year - including the 2012 benefit concert - RMF was able to:
- Fund youth Green Team at 2013 Bro-Am, which diverted over 300 pounds of waste from the landfill
- Provide program support for implementation of new, more effective trash bins at Seaside Beach. The new cans were designed with eVocal, produced from 100% reclaimed and recycled material, and purchased, with the help of Sambazon.
- Install trash and recycling bins on school athletic fields
- Fund establishment of Grow Your Own school garden program in San Diego
- Support school greening initiatives with needed materials/supplies