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Rusty launches "Talk to Your Shaper" campaign

 

 

 

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Rusty launches new campaign and board giveaway at Boardroom Surfboard Show

Surfersvillage Global Surf News, 14 May, 2015 - La Jolla, California - Rusty Surfboards is pleased to announce the launch of the “Talk To Your Shaper” Campaign for Summer 2015. The objective of this effort is to recognize that our shapers are approachable and ready to assist surfers in selecting and building the right board for them.

Rusty Surfboards has a longstanding reputation for building high quality performance driven surfboards. Rusty Preisendorfer heads up his team of established innovative designers and shapers that includes Rick Hamon, Hoy Runnels, Mike Russo, Pedro Battaglin and Clint Preisendorfer. Working collectively, these craftsmen continually strive to refine the Rusty shapes and designs to the highest level of quality and performance. Each Rusty model produced has been researched and tested before being released to our customers.

Our boards are handcrafted here in San Diego by our shaping and glassing teams made up of individuals that excel at their craft. Surfers can rely on the crew at Rusty Surfboards to build their next board and know without a doubt who shaped it.

“Anyone serious about their equipment should talk to their shaper," said Rusty Preisendorfer, Head Shaper

-Royce Cansler VP Sales and Marketing had this to add: “Surfboards are handcrafted art forms designed specifically for individuals and the waves they ride, our goal is to maximize the enjoyment of the experience.”

The campaign will launch at The Boardroom Surfboard Show in Del Mar, CA. the weekend of May 16th and 17th, with a presentation of 30-50 new surfboards and a history of Rusty and the Rusty Surfboards brand. We will follow up the show with a full-page “Talk to Your Shaper” ad in the August issue of SURFER Magazine that will hit the newsstands in June.

The “Talk to Your Shaper” image will be utilized as window displays in prominent Rusty Surfboards dealers along the coast including Wise Surfboards in SF, In-Flight in Seal Beach, Rusty Laguna, Killer Dana in Dana Point, Hansen’s Encinitas, SurfRide in Solana Beach, Rusty Del Mar, The Boardhouse in La Jolla, and other key surf shops.

In conjunction with the “Talk to Your Shaper” campaign, Rusty Surfboards will be giving away a free custom surfboard and the chance to talk to one of our established shapers about the board.

Author: 
Royce Cansler
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