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Sanuk expands with new distributor in Europe

Sanuk's Dave Rastovich © Sanuk



Industry Updates

Sanuk Appoints Holysport Ltd. As Distributor in France & UK

Surfersvillage Global Surf News, 17 September, 2014 - Sanuk announced the appointment of Holysport Ltd. as its distributor in Benelux, France and the UK. Based in Cornwall, UK, Holysport will exclusively distribute the brand in these key European markets starting in Spring 2015. Other European markets will continue with their current distribution set up.

To support going live in these markets, Holysport have appointed a sales team managed from its head office by its European Sales Manager, Liam O’Shea. The team will include sales reps and agents in the regions as well as collaborating with Stairss Distribution ( in Benelux.

“Holysport are home to some of the world’s finest board sport and lifestyle brands,” said Liam O’Shea. “Sanuk has built a strong foundation in Europe and we’re really excited to partner with them to grow the business in key markets. We live and breathe the sports we represent and are passionate about supporting Sanuk’s next chapter of growth,” O’Shea added.

Sanuk’s Senior International Manager James Petrie added, “over the past 2 years our continued growth in US and internationally has helped set the stage for accelerated growth in the Western European market. The crew at Holysport has a great track record of brand building across Europe. We are thrilled to partner with them and leverage their substantial resources to grow Sanuk in the region.”


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