Brand expands global roster of ambassadors, athletes and artists
Surfersvillage Global Surf News, 11 January, 2016 - Irvine - Sanuk announced this week the addition of Maddie Peterson to their growing roster of female ambassadors. An elite athlete, Maddie is nearly 18 years old and has already made a strong impression on the world of surfing.
Hailing from New Jersey, Maddie splits time between New Jersey and Orange County among other locations training. Her hard work has paid-off as she is now a staple of the U.S. Surf Team, a NSSA National Champ and an ISA World Junior Medalist. Beyond being an accomplished surfer, Maddie embodies the fun, fearless spirit of Sanuk. When she’s not surfing, Maddie is an ambassador for the Children’s Hospital of Philadelphia and hosts an annual surf camp for the organization.
Recently, Sanuk has been expanding their women’s product offerings with fresh innovative styles such as the closed-toe Alphie Collection and remixed classics with the Yoga Mat Collection. Additionally, they have added numerous female ambassadors to their roster from the surf community and beyond.
“I’m so excited and thankful to be joining the Sanuk family,” said Maddie Peterson. “I’ve always been a huge fan of the Sanuk brand, the energy behind it - and of course, all the fun and comfy footwear."
“We have had our eye on Maddie for quite some time and when the timing aligned, we naturally jumped at the opportunity,” said VP of Global Marketing, Ethan Anderson. “Our ambassadors are a close-knit group; we have no doubt Maddie will bring amazing energy to the ambassador family. We’re stoked to have her in the mix.”
Sanuk utilizes brand ambassadors to create fun, fearless and engaging brand content for a diverse purposes including social media and marketing campaigns. Additionally, ambassadors often play active roles in various events throughout the year including sponsorship activations and press events.