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Second season of Vegemite SurfGroms launches

Groms give it a go © Surfing Australia / Nikon

Grom Updates

Footy Stars Help Out at the Vegemite SurfGroms

Surfersvillage Global Surf News, 6 September, 2012 : - - The world’s first national junior participation surfing program Vegemite SurfGroms is poised to take over Australian beaches for a second year. Vegemite SurfGroms offers youngsters aged 5-12 years old an opportunity to learn to surf while developing strong ocean awareness and beach safety skills at a very influential period in their lives, that they will enjoy and embrace for a lifetime.

Since its launch in October last year, more than 8000 Australian children have experienced the thrill of surfing for the first time through Vegemite SurfGroms.

The second year of the program was launched nationally today at Currumbin on the Gold Coast with the help of sports stars Karmichael Hunt and Nathan Bock from the Gold Coast Suns, former dual rugby league and union international Mat Rogers, four-time surfing World Champion Mark Richards and former surfing World Tour competitor Matt Hoy.

Australian beaches are now preparing for another onslaught with registrations open, just in time for the September school holidays. VEGEMITE SurfGroms programs are available through the Surfing Australia Surf Schools Network with more than 80 delivery centres around the country. Parents can register their children through the website which will provide contact details for their closest delivery centre.

“VEGEMITE SurfGroms has been an amazing success story in Australian sport,” said Surfing Australia Chief Executive Officer Andrew Stark. “To achieve 8000 participants and welcome such prestigious partners in the first year of the program was an outstanding result we are all very proud of. “We very much look forward to the day a VEGEMITE SurfGrom holds up the World Championship trophy.”

In an historic first for VEGEMITE, the SurfGroms program marked its first sports sponsorship for almost 90 years and Kraft Foods Managing Director for Groceries Darren O’Brien said the organisation was proud to back the program for another three years. “VEGEMITE is excited to continue our successful partnership with Surfing Australia on VEGEMITE SurfGroms and look forward to another three years of strong success and rowth,” he said.

“VEGEMITE SurfGroms is a natural fit for our brand and an important program for Australian kids and families. We were excited to see so many kids enrol in VEGEMITE SurfGroms last year and expect the 2012/13 season to be even bigger and better with the program continuing to go from strength to strength. 

“Like VEGEMITE, surfing is such an important part of our national identity; it’s a cornerstone of Australian culture. VEGEMITE is very proud to be involved in nurturing the next generation of Australia’s surfing talent and encouraging kids to stay active and healthy, giving them skills for life.

“By signing on for the next three years, we are demonstrating our continuing dedication to VEGEMITE SurfGroms and local sport in Australia. We hope VEGEMITE SurfGroms will become an iconic household name in the future, just like VEGEMITE.”

VEGEMITE SurfGroms is also backed by major support sponsor Quiksilver and every child signing up will receive a great Quiksilver backpack bursting with surfing merchandise including a QUIKSILVER rash vest, hat, water bottle and logbook, plus two WAHU beach products and a tube of VEGEMITE Spread.

“Quiksilver proudly supports VEGEMITE SurfGroms,” said Quiksilver APAC President Greg Healy. “We are excited to build upon the program’s first year success and to see even more stoked VEGEMITE SURFGROMS learning to surf this year.” Surfing Australia is also proud to have the support of the Australian Sports Commission (ASC) in developing the VEGEMITE SurfGroms program.

“The Australian Sports Commission is proud to support Surfing Australia and a professional junior participation program such as VEGEMITE SurfGroms,” said Andrew Collins, Australian Sports Commission Deputy General Manager. “In its first year VEGEMITE SurfGroms has attracted 8,000 new participants to the sport of surfing. The ASC’s major participation goals are to get more Australians active and involved in sport and support national sporting organisations to plan, implement and monitor the success of their programs.

“In our society where sedentary behaviour is becoming common and there are so many lifestyle barriers to people getting regularly involved in sport, it is exciting to see a fresh new program that attracts both parents and kids. Surfing Australia and its delivery agencies, the surf schools, should be proud of what they have achieved in a relatively small amount of time.”

VEGEMITE SurfGroms is proudly supported by VEGEMITE, Quiksilver, Wahu, Surfing Australia, the Australian Sports Commission, Surfing World, Coastalwatch and Channel 9. Parents can find their closest delivery centre and register their child at the VEGEMITE SurfGroms website, whilst kids will be able to upload their coolest surfing pics, chat with their mates and learn more about surfing and how to improve their skills in the water.

Source: Surfing Australia

Author: Tim Brimblecombe

Tags: Vegemite Surf Groms, Surfing Australia, Learn to Surf

Events: Surfersvillage


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