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Industry Updates

Surf Summit 17 Names Speakers & Seminars

Surfersvillage Global Surf News, 3 March, 2014 - Surf Summit 17 has opened registration for its May event in Los Cabos, Mexico. The annual summit includes surf sessions in the morning, educational seminars and roundtables in the afternoon, and attendee dinners and events at night. The following is a list of speakers and seminars for the event:

Daymond John: Founder and CEO of FUBU and TV Personality on ABC’s Shark Tank
A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country. Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market. In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett.

Presentation: "All the World's a Stage: You Are a Brand"
In this informative keynote, marketing mastermind Daymond John not only explains how to market and brand a product, but more importantly, explains how to brand yourself and transfer that power to your job, company or product. Not only will attendees learn the importance of branding, but John will reveal some of the tricks that helped him expand his brand into dozens of countries around the globe.

Fernando Aguerre: President of the International Surfing Association (ISA)
As president of the International Surfing Association (ISA), Fernando Aguerre is working hard and meeting with top sports and government officials around the globe to make surfing recognized as an official Olympic sport. In the last three years he’s introduced countries from China to Afghanistan and even Turkey to surfing and the ISA – helping create an avenue for Surfing and StandUp Paddling in countries where the sport was virtually nonexistent. Leading the way for the sport and our industry, he’s launched ISA and ASP events in China, the most populous nation in the world, and one where the surf industry has a huge opportunity to create a strong consumer foothold. Fernando is also an avid humanitarian. He started and served as first president of Surfrider Foundation in Argentina, co-created the Liquid Nation Ball, and served on the global boards and contributed significant income to charities like SurfAid International, Save The Waves, Quiksilver Foundation, SIMA Humanitarian Fund, and many more. He’s also a big-time surfer himself and epitomizes surfing’s spirit and culture. In 1984, with his brother Santiago, he started Reef sandals. As Chairman and CEO of Reef, he led the company not just in the U.S. but also opened a variety of distributorships in Europe and Latin America.

Presentation: "Surfing's Olympic Future:" A Conversation with Fernando Aguerre, President of International Surfing Association | Moderator: Steven Astephan, President, Action Sports and Olympics / Wasserman Media
This session will outline the tireless efforts of Fernando and the ISA to get surfing into the Olympics. The talk will cover key information on topics such as what it will take to get surfing into the games, what the target timeline is, what the Olympics will mean for the sport and industry, and how the industry can support the ongoing efforts.

Panel Discussion on Progressive Surf Retailing
The retail world thrives on bringing consumers unique and compelling experiences. This is no truer than in the realm of specialty retail where progressive surf retailers are honing in on selling a lifestyle versus a product. How is multi-dimensional retail elevating business and challenging the status quo? What are some of the unprecedented challenges of this concept?  Join this engaging panel of retailers as they explore how incorporating experiential marketing into a brick and mortar storefront is bringing a new dimension – both exciting and challenging – to surf retail. 

Industry Roundtable Discussions
Attendees will be divided into multiple groups to discuss different industry hot topics, such as emerging brands, brand and retail consolidation, production innovation and social media. Each roundtable discussion will be moderated by top industry pros and executives. 

Closing Ceremonies
This conference will conclude the final night with dinner and the Closing Ceremonies on the beach. This night is truly one not to miss, as athletes including surf legend, Tom Carroll, will sit and talk story offering an intimate look into what makes these amazing athletes tick. 

Author: 
Kelly Keenan
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