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SIMA to debut the SIMA Business Boot Camp in Laguna


Industry News

SIMA launching new series - SIMA Business Boot Camp

Surfersvillage Global Surf News, 6 February, 2008 : - - Aliso Viejo, Ca – What Surf Summit is to Cabo, SIMA Business Boot Camp is to Orange County. On Thursday, February 28, 2008, SIMA is debuting its new recruit in educational programming – SIMA Business Boot Camp. 

February’s event, located at Seven Degrees in Laguna Beach, California from 8:00 a.m. – 5:00 p.m., is the first in a series of seminars to be held regularly throughout the year.  The goal of the Business Boot Camps is to allow SIMA members to benefit from intimate seminars on an ongoing basis that aim to provide valuable tips and tools to help their company improve a variety of daily business operations.

This first SIMA Business Boot Camp session will be an all-day event featuring three educational tracks: Track A: Sales and Marketing, Track B: Operations, and Track C: Sourcing and Production. The next sessions to follow in the coming year will be shortened to focus on just a single topic and will be held in various locations throughout Southern California. 

Future seminar topics will change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies.

“We are excited to be offering new educational platforms on an ongoing basis to continue building SIMA membership benefits,” said Dick Baker, president of SIMA. “Business Boot Camp is a great way to supply our members with specific tips to enhance their business perspective and capabilities in the surf industry while additionally allowing time to network.”

The topics featured in each track for February’s Boot Camp are:

Track A
Sales & Marketing – Branding and Beyond, Merchandising and Planning a Line, Athlete Sponsorship 101, Creating a Strategic Distribution Plan

Track B
Operations – Trademark and Copyright 101, Gray Market Goods: Protecting Your Channels of Distribution in a Global Market, Warehouse Management and Workplace Security, Human Resources for the Surf Industry Professional, Today’s Business Insurance, Finance and Factoring

Track C
Sourcing & Production – Supply Chain Management, International Sourcing and Customs

The cost of the event for SIMA members is $75 per person, or sign up five or more individuals at once for $60 per person.  Non-SIMA members cost is $250 per person by invitation only. Registration materials were mailed January 14, 2008 and are also attached to this e-mail.  For more information, please contact Shannon Park, SIMA Event Coordinator at or 949.366.1164 x2. 

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research.

In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 18 years, SIMA's Environmental Fund has raised more than $4 million for environmental groups seeking to protect the world's oceans, beaches and waves.

The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.

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Jennifer Kelly

Industry - Surfersvillage


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