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SIMA Image Awards name surf industry's best

Channel Islands crew © Brent Hilleman

 

 

Industry Updates

Surf industry products, brands & retailers awarded

Surfersvillage Global Surf News, 14 February, 2014 - Anaheim - More than 700 attendees from surf companies and specialty retail shops gathered at the City National Grove of Anaheim Thursday night as the 2013 SIMA Image Award winners were revealed. Eighty nominees representing the best of the surf industry from 2013 were honored at the SIMA Image Awards ceremony, celebrating their outstanding innovations and contributions made to the industry and 16 were titled the best of the best. 

The SIMA Image Awards nominees were recognized through the lively ceremony hosted by multi-media action sports personalities, Chris Cote and Nicole Dabeau, who were joined on stage by DJ Tina T for musical support while winners’ celebrated their victories. Award winners were presented SIMA Image Awards by celebrities and athletes including professional surfers Anastasia Ashley, Benji Weatherly, Greg Long and Parker Coffin. The night was made possible by Surf Expo and Audi, both supporting the event with generous sponsorships. 

As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry during the past year. For the 2013-year, companies were recognized in the following 16 categories: 


Izzy and Coco Tihanyi of Surf Diva © Brent Hilleman

 

OVERALL AWARDS

Breakout Brand of the Year / Winner: Captain Fin
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced break out growth between January 1, 2013 and September 1, 2013. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. Previous winners of this category are no longer eligible for five years.

Captain Fin
Futures
Matix
RAEN
Roark Revival

Breakout Retailer of the Year / Winner: The Curl
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2013, between January 1 and September 1. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal. Previous winners of this category are no longer eligible for five years.

Bird’s Surf Shed
Cinnamon Rainbows
Cleanline Surfshop
South Coast Surf Shops
The Curl

MEN'S AWARDS

Men's Apparel Brand of the Year / Winner: RVCA
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2013 and September 1, 2013.

Billabong
Hurley
RVCA
Vans Apparel
Volcom


Rip Curl Wetsuits crew © Brent Hilleman

 

Men's Boardshort of the Year / Winner: Phantom Fuse 2 by Hurley
Criteria: Awarded to the boardshort product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation.

Annihilator Nano by Volcom
Jordy Freak by O’Neill
Mirage Aggrolite Series by Rip Curl
Phantom Fuse 2 by Hurley 
Recycler Series Boardshorts by Billabong  

Men's Marketing Campaign of the Year / Winner: “Camp Tokyo” by Roark Revival
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2013. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2013 and September 1, 2013 (approx. the September or October issues of endemic magazines).

“Brand Emerged 2013” by Vans
“Camp Tokyo” by Roark Revival
“Life’s Better in Boardshorts” by Billabong
“Phantom Fuse 2” by Hurley
“RVCA” by RVCA

Men's Retailer of the Year / Winner: Huntington Surf & Sport
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men's category between January 1, 2013 and September 1, 2013.

Cleanline Surfshop
Hansen Surfboards
Huntington Surf & Sport
Ocean Hut
The Curl
 
WOMEN'S AWARDS

Women's Apparel Brand of the Year / Winner: Roxy
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2013 and September 1, 2013.

Billabong
Insight
Roxy
RVCA
Volcom
 
Women's Marketing Campaign of the Year / Winner: “My Bikini” by Rip Curl 
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2013. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1, 2013 and September 1, 2013 (approx. the September and October issues of endemic magazines).

“Colorlove” by Billabong
“DVF loves ROXY” by Roxy
“My Bikini” by Rip Curl
“Sandals Are For Fun $#!+” by Sanuk 
“Wish You Were Here” by L*Space 
 
Women's Swim Brand of the Year / Winner: L*Space by Monica Wise
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1, 2013 and September 1, 2013.

Beach Riot
Billabong 
L*Space by Monica Wise
Rip Curl 
Roxy
 
Women's Retailer of the Year / Winner: Surf Diva Boutique
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1, 2013 and September 1, 2013.

Cleanline Surfshop
Hansen Surfboards
Huntington Surf & Sport Women’s 
Sunrise Surf Shop
Surf Diva Boutique
 
PRODUCT AWARDS

Accessory Product of the Year / Winner: Socks by Stance
Criteria: Awarded to the accessory product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.

H2O Floatable Sunglasses by Dragon
Socks by Stance
The Blaster by Nixon
Trestles Pro World Time and Tide Watch by Rip Curl
Vestal Guide: Altimeter | Barometer | Compass Watch by Vestal
 
Environmental Product of the Year / Winner: R2 Yulex Wetsuit by Patagonia
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

Clean Act Products by MOVMT
R2 Yulex Wetsuit by Patagonia
Phantom Boardshorts by Hurley
Recycler Series Boardshorts by Billabong
TimberTEK by Firewire

Footwear Product of the Year / Winner: Surf Siders by Vans
Criteria: Awarded to the footwear product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation.

MARCOS Hi by MOVMT
Nohea Mesh by OluKai
Phantom Sandal by Hurley
Surf Siders by Vans
The Yoga Sling Sandal by Sanuk

Hardgoods Accessory Product of the Year / Winner: FCSll Fin System by FCS
Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, boardbags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.

Dane Reynolds Recycled Traction Pad by Channel Islands Surfboards
Drylock Boot by Xcel
FCSll Fin System by FCS
John John Signature Techflex Fin by Futures
Portable Self Inflation Vest by Patagonia
 
Surfboard of the Year / Winner: New Flyer by Channel Islands Surfboards
Criteria: Awarded to the surfboard model from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation.

Happy Shovel by Rusty Surfboards
New Flyer by Channel Islands Surfboards
SUPERfling by SUPERbrand
Taj Beach Buggy by Lost Surfboards
Vanguard by Firewire
 
Wetsuit of the Year / Winner: Flash Bomb Plus by Rip Curl 
Criteria: Awarded to the wetsuit from Spring or Fall 2013 product lines (at retail between January 1, 2013 and September 1, 2013) that featured the most exciting design, appeal or innovation.

Drylock by Xcel
Flash Bomb Plus by Rip Curl
O’Neill Psycho Series with TechnoButter by O’Neill Wetsuits
R2 Yulex Wetsuit by Patagonia

Author: 
Brittanie Arnett
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