Patagonia, FCS ll take hardgoods win at SIMA Awards
Surfersvillage Global Surf News, 13 February, 2015 - Sixty-five nominees representing the best of the surf industry from 2014 were honored last night at the 12th annual SIMA Image Awards ceremony. Nearly 1,000 attendees from surf companies and specialty retail shops packed the City National Grove of Anaheim to celebrate the outstanding innovations and contributions made by the SIMA Image Awards nominees, and to see the winners announced.
The SIMA Image Awards nominees were celebrated with a high-energy ceremony hosted by multi-media action sports personalities, Chris Cote and Nicole Dabeau, who were accompanied on stage by DJ Tina T who provided music for the winners’ victory lap. Award winners accepted their honors from the likes of celebrity guest presenters, including Jon and Tim Foreman of Switchfoot, and professional surfers Bruce Irons, Kalani Robb and Kassia Meador.
A very special portion of the evening came when surf legend Shaun Tomson took the stage to honor the 2015 SIMA Surf Shop Gold Wave Award recipients. The inaugural Gold Wave Awards serve to honor specialty surf retail stores that have been in business for 50 or more consecutive years.
The Surf Hardware crew won for the FCS ll fin © SIMA
Last night twenty of the nation’s longest-standing surf shops received a standing ovation as they took the stage to be honored for their longevity, impact on surf culture and dedication to helping build surfing into the vibrant industry and community it is today.
The 2015 SIMA Gold Wave Award recipients included: Atlantic Beach Surf Shop; Bert’s Surf Shop; Bunger Surf; Dive N’ Surf; Frog House; Hansen Surfboards; Harbour Surfboards; Haut Surfboards; Heritage Surf Shop; Hobie; Jack’s Surfboards; Katin; McKevlin’s Surf Shop; O’Neill Surf Shop; Ron Jon’s; Surf ‘n Wear’s Beach House; Surf n Sea; Surfers Supplies; Val Surf, and West Coast Surf Shop. “Every single one of these shops honored tonight have changed lives," said Tomson said from the stage.
“If surfing is a religion, surf shops are the temples of stoke.” As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry during the past year.
Golden Wave Award winners © SIMA
The 2014 SIMA Image Awards winners are:
Men's Apparel Brand of the Year: Vans
Men's Boardshort of the Year: Mod-Tech by Volcom
Men's Marketing Campaign of the Year: "Volume 7: Rocketship to Reykjavik" by Roark Revival
Women's Apparel Brand of the Year: Volcom
Women's Marketing Campaign of the Year: "My Bikini" by Rip Curl
Women's Swim Brand of the Year: Beach Riot
Accessory Product of the Year: Socks by Stance
Environmental Product of the Year: Yulex Nexkin Wetsuit by Patagonia
Footwear Product of the Year: Surf Siders by Vans
Hardgoods Accessory Product of the Year: FCSII Essential Series Fin Collection by FCS
Surfboard of the Year: The Average Joe by Channel Islands Surfboards
Wetsuit of the Year: Yulex Nexkin Wetsuit by Patagonia
2015 SIMA Surf Shop Gold Wave Award Recipients
Gold Wave Award Recipient: Dive N' Surf
Gold Wave Award Recipient: Hansen Surfboards
Gold Wave Award Recipient: Harbour Surfboards
Gold Wave Award Recipient: Heritage Surf Shop
Gold Wave Award Recipient: Hobie
Gold Wave Award Recipient: Jack's Surfboards
Gold Wave Award Recipient: Katin
Gold Wave Award Recipient: O'Neill Surf Shop
Gold Wave Award Recipient: Surf n Sea
Gold Wave Award Recipient: Surf 'n Wear's Beach House
Gold Wave Award Recipient: Surfers Supplies
Gold Wave Award Recipient: Val Surf