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SIMA renews partnership with Surf Expo


Industry Updates

SIMA announces three-year endorsement renewal with Surf Expo

Surfersvillage Global Surf News, 31 October, 2013 : - - The Surf Industry Manufacturers Association (SIMA) and Surf Expo renewed their long-standing endorsement agreement on October 1. Continuing a partnership of more than 20 years, SIMA will again endorse Surf Expo’s trade shows held in Orlando, Florida for another three years, effective from 2013-2016. Surf Expo is SIMA’s exclusive trade show partner.

“Surf Expo has been a valued partner of SIMA for more than two decades. Not only do they continue to provide this industry with the longest-standing trade show, but they have always supported key programs within SIMA – from Surf Summit to Waterman’s Weekend to the Stokes Me campaign,” said Doug Palladini, SIMA President. “We couldn’t be happier to renew our endorsement of Surf Expo’s shows and renew our commitment to join forces in supporting the industry.”

Not only does SIMA exclusively endorse Surf Expo, but SIMA will also do their part to foster participation and growth in the shows. SIMA will use a detailed marketing plan to actively promote to SIMA members and encourage membership participation in Surf Expo’s Orlando shows. Likewise, Surf Expo will continue to support SIMA through premier sponsorships at Surf Summit and Waterman’s Weekend while also providing SIMA members with special member services for those who exhibit during Surf Expo.

“SIMA is very excited to renew our exclusive endorsement contract with Surf Expo for trade shows in the East,” said SIMA Trade Show Committee Chairman Joel Cooper. “SIMA and Surf Expo have enjoyed a mutually beneficial relationship spanning more than 20 years with the primary goal of providing the industry with a trade show that satisfies the interests of its members and the retail community we serve. We look forward to a relationship that will span many years to come.”

Surf Expo has celebrated record-breaking attendance at both of their most recent shows in January 2013 and September 2013. The show is recognized as a leader in the industry and was awarded Trade Show Executive's Gold 100 in 2013 and named among the "25 Fastest Growing Shows" for attendance by Trade Show News Network for 2013 and 2012.

Roy Turner, Surf Expo Show Director, commented, “Going back to our first trade show in 1976, Surf Expo was founded to provide a marketplace for the surf, skate and swim industry and SIMA’s goal to continually support, develop and grow the surf industry makes for an ideal partnership. Surf Expo is honored to be the largest and longest running surf focused trade show in the world and is committed to providing SIMA’s member brands a vibrant marketplace to promote their products and the business of surf.”

Look for SIMA at Surf Expo as we network with existing member brands and meet with new and up-and-coming companies at the epicenter of surf, skate and boardsports this coming January 9-11, 2014 in Orlando, FL.

Brittanie Arnett

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