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Spy launch eco-friendly sunglass line

 

Industry Updates

Eco-friendly Recompose Collection features Surfrider collaboration

Surfersvillage Global Surf News, 23 April, 2013 : - - Spy introduces the greenest sunglass frames ever made—the SPY + Surfrider Foundation Helm—as a part of its new eco-friendly Recompose Collection. With a shared passion for surfing and the common goal of environmental awareness, the SPY + Surfrider partnership aims to highlight Surfrider Foundation’s Rise Above Plastics campaign while advancing the development of environmentally conscious eyewear built from sustainable sources.

“SPY’s longstanding relationship with Surfrider Foundation made them an easy choice to collaborate with on our launch of the most environmentally responsible sunglass frame ever made,” says Michael Marckx, SPY President/CEO and Surfrider board member. “As an active member of the Surfrider Foundation for the last 20 years, I’ve seen the tremendous good the Foundation has achieved with over 225 successful campaigns, including the ongoing Save Trestles initiative. Now, the Rise Above Plastics campaign is more crucial than ever and we have to do our part as lovers of the oceans, beaches and waves.”

 With both frame and hinges made from 100% biodegradable Plantate™, an all-natural plant polysaccharide material, the SPY + Surfrider Foundation Helm is a breakthrough in environmentally mindful eyewear. Even the recycled packaging, organic cotton protective baggie, soy inks and cleaning cloth are all part of the ethos built into SPY’s new eco-friendly Recompose Collection—which is launching with this first partnership between SPY and Surfrider Foundation on Earth Day, April 22, 2013.

Purchasers of this biodegradable sunglass frame from SPY will be happily supporting the goals of the Surfrider Foundation, as $5 from each pair sold will go to aid their mission of protecting oceans, waves, and beaches. MSRP for the SPY + Surfrider Foundation Helm is $110 and can be found at a local retailer near you.

www.surfrider.org
www.spyoptic.com

Source: Spy

Author: Maddy Isbell

Tags: Spy, Sunglasses, Surfrider, Shades, 

Industry: Surfersvillage

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