SUPERbrand’s new strategic move in Europe
Surfersvillage Global Surf News, 29 July, 2015 - SUPERbrand Surfboards and Apparel is excited to announce that beginning this Fall, surfboards manufactured on the Gold Coast of Australia will be made available to European surfers.
Shapers’ Collective founder, Adam “Sparrow” Fletcher—who commonly makes boards for team riders Clay Marzo and Dion Agius—will lead the production, assuring world-class surfboards to the European market while maintaining competitive pricing.
After a five-year run of SUPERbrand surfboards being manufactured in Portugal under license by the expertise of Nuno Matta, the move is one of the first strategic steps the brand is taking towards a more controlled, focused and expanded business in Europe.
“Nuno is an amazing shaper and he will be missed from the Shapers’ Collective" says SUPERbrand CEO Marcelo Bengoechea.