SUPERbrand expands its international reach
Surfersvillage Global Surf News, 22 October, 2014 - Carlsbad, California - SUPERbrand Surfboards & Apparel is excited to announce the addition of Dorig Bocquet as International Sales Director. Formally of Nitro Circus/SkullCandy and Monster Energy, Bocquet has joined SUPERbrand with an established Global Sales and Marketing background that will help move the company into growing international waters.
Since 2008, SUPERbrand has positioned itself as a modern surf company that bridges the gap between surf and fashion. SUPERbrand’s unique proposition has peaked the interest of international distributors; Bocquet will develop strategies and partnerships to deliver the SUPERbrand message to those regions.
With over a decade of experience in the Action Sports world, Dorig has successfully worked in over six countries including France, England, Mexico and Australia. He brings a tailored and assertive approach to sales and will use his multi cultural background to connect and develop the SUPERbrand name worldwide.
“We have been getting a lot of inquiries from international markets,” says SUPERbrand CEO Marcelo Bengoechea, “With Dorig's help, I feel very confident that SUPERbrand will be well represented and capture the global market successfully”.
With an eclectic roster of international team riders including Dion Agius, Carlos Muñoz and Eneko Acero, SUPERbrand is already well respected around the globe, making their international expansion a natural business progression.
Bocquet comments, “Since I was first introduced to SUPERbrand I knew it had a quality that no other brand has been able to own, an aesthetic that translates to multiple international markets. SUPERbrand has this little "Je ne sais quoi" that catches the interest of both retailers and consumers. Marcelo is bringing an amazing team together, WATCH OUT, SUPERbrand is coming!”