SUPERbrand taps longtime TransWorld surf editor
Surfersvillage Global Surf News, 10 November, 2014 - Carlsbad - SUPERbrand Surfboards and Apparel is excited to announce the addition of Justin Coté as Marketing Director. Formerly of TransWorld SURF and GrindTV.com, Coté joins the SUPERbrand team with over 20 years of surf industry experience.
Justin’s career began by sweeping the floor at Agua surfboards as a ten-year old grom, then worked at events for Life’s a Beach as a sixteen-year old, and was a substitute teacher on the North Shore of Oahu before joining the TransWorld SURF edit staff in 2004 where he held the titles of editor and online editor.
“I’m so stoked to join the SUPERbrand family,” says Coté. “I’m really excited to use my years of surf industry experience and personal relationships to help SUPERbrand achieve global recognition for both our surfboards and apparel. Some of the most successful people in our industry started in media, and I’d like to continue that trend. It’s also nice to have access to world-class surfboards, I’m a surfer first and foremost.”
With exciting plans for their apparel collections, and a stacked roster of athletes riding SUPERbrand surfboards, the brand is poised to make a huge splash in 2015. “I've followed Justin's quality work for a long time and I am proud to finally get to work with him side by side. We are building a solid team that will put SUPERbrand where it needs to be,” adds SUPERbrand CEO Marcelo Bengoechea.