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Surf brand definition expands as Salt Life adds music star

 

 

Team Updates

Partnership To Include Jake Owen Tour, Signature Line, More

Surfersvillage Global Surf News, 19 August, 2015 - Nashville - Salt Life, one of today’s leading lifestyle brands, announced today via the Salt Life TV YouTube channel that country superstar Jake Owen is the brand’s newest team member.

He joins professional fishermen, divers and surfers in promoting the brand through various sponsorships and events. Salt Life will be one of Owen’s tour sponsors, as well, commencing design on a Jake Owen signature collection with the brand. Watch the video here.

Salt Life President Jeff Stillwell states, “We are excited to welcome Jake to our team here at Salt Life. We have a number of tremendous athletes on our team and thought it was time to add some music to it as well.  Music is the ultimate connector, especially with the Salt Life lifestyle. Jake’s music exemplifies our brand and we look forward to a very successful relationship with him.”

“I have been a fan of what the brand has to offer for quite a while.  It compliments the life I live,” says Jake Owen.  “I grew up on the water in Vero Beach, Florida and if I am not on stage you can usually find me on the water." 

“I am a big clothing guy and I do enjoy getting dressed up,” he continues.  “I have to say I am most comfortable in board shorts, T-shirts and some flip-flops. The Salt Life relationship is a natural extension of who I am and I am really looking forward to working on the design of my collection and getting to know some of the other team members. I am a fan of a lot of them already.”

Jake Owen’s music resonates the lifestyle. It is authentic and truthful and that echoes that Salt Life brand. With such stand out #1 hits as “Beachin’,” “Barefoot Blue Jean Night,” and his current Top 20-and-rising single “Real Life,” the sentiments and lifestyle are parallel with Salt Life and this is what makes the relationship so symbiotic.

Salt Life will have a visible footprint during Jake Owen tour dates across the US, as well as offer special promotions for consumers at various stops. The goal is to have a seamless cross-promotional relationship across all platforms for both brands.  

Salt Life Director of Marketing and Team Manager Larry Laska says, “Our relationship with Jake Owen is one that we plan to grow year after year. Jake will be a visible part of our marketing campaigns along with our supreme athletes at various sporting events, as well as across all of our retail and social media platforms. We are going to have a great time broadening our reach with such a genuine talent such as Jake.”
 

Author: 
Jules Wortman
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