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Surf Diva Boutique nominated for 2010 SIMA Award

Izzy & Coco Tihanyi : photo courtesy Surf Diva

Industry News

Surf Diva Boutique nominated for Women's Retailer of the Year by SIMA

Surfersvillage Global Surf News, 9 December, 2010 : - - La Jolla -- The ladies of Surf Diva Boutique are thrilled to be nominated for the Surf Industry Manufacturer's Association ( SIMA) Women's Retailer of the Year. "We are so stoked to be recognized by the surf industry as one of the Top 5 Women's Surf Retailers. It's a huge honor for Surf Diva and everyone who has supported us along the way," said Izzy Tihanyi, founder and co-owner.

"Besides being the original surf school for women, we feel that our most important achievement is how our customer feels when she walks through our door.  She immediately knows that she is in a girl surfing sanctuary, owned and operated by women, for women." says Coco Tihanyi, co-owner and retail buyer.

Surf Diva features a unique mix of beach fashion with women's surf apparel such as Hurley, Quiksilver, Vans, DC, Element and Sanuk as well as unique lines such as Hinano, Surf Monky, L* Space, Lucy Love, Vitamin A, Ted Shred's, Desigual and Indah.

Surf Diva also has a strong community commitment, supporting environmental and local programs. Just this year Surf Diva became the leading retailer for the San Diego Junior Lifeguard uniform program. "Working with the community to make our beaches cleaner and safer is a priority for us," said Izzy.

The criteria for the SIMA Image Awards nomination is: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women's category between January 1 and September 1, 2010.

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Whitney Bovensiep

Industry - Surfersvillage


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