Imprinted Sportswear Show Orlando to co-locate with Surf Expo
Surfersvillage Global Surf News, 11 February, 2014 - Emerald Expositions, LLC today announced plans to co-locate the Imprinted Sportswear Show Orlando (“ISS”) with the summer edition of Surf Expo, September 4-6, 2014, at the Orange County Convention Center, in Orlando, FL. This move marks Emerald Expositions’ first strategic initiative since acquiring the GLM portfolio, including Surf Expo, in January 2014.
“Providing new and enhanced ways to bring more value to our customer base is a priority for Emerald Expositions,” commented CEO David Loechner. “The acquisition of GLM has expanded the scope of our resources to identify and develop targeted cross-marketing initiatives for our exhibitors and attendees that speak to specific market needs. This co-location is one such example.”
Surf Expo, held semi-annually each January and September in Orlando, FL, is the largest and longest running boardsports and beach/resort lifestyle tradeshow in the world. Last September's Surf Expo attracted the largest attendance in the show's 38 year history, and again drew very strong attendance at the January Surf Expo last month.
Roy Turner, Show Director, Surf Expo said, “We are excited to be co-locating with ISS this September. For years, t-shirts have been a mainstay in the product offerings of our exhibitors and attendees. From souvenir & resort to boardsports, imprinted sportswear has been and continues to be the backbone of brand identity.”
For more than 30 years, Imprinted Sportswear Shows (ISS) has been the place to see the latest technologies, hottest trends and newest products in the decorated apparel industry. The ISS Orlando 2014 show was originally scheduled to be held April 3-5. However, when the opportunity presented itself to expose ISS Orlando exhibitors and attendees to an incremental and well qualified, audience of nearly 25,000 by co-locating with Surf Expo, the decision was made.
Jeff Brown, ISS Show Director stated, “We are very excited to bring ISS Orlando and Surf Expo together this year for the first time. There has always been a great synergy between our groups with crossover within the resort wear and gift sections of our shows. From beach transfers on t-shirts to sublimated designs on surfboards, you will be able to see everything on display with this collaboration between ISS and Surf Expo.”
Surf Expo and ISS Orlando are also pleased to announce show badges will allow attendees entrance to both show floors with no additional cost. “Being able to offer the full production cycle to Surf Expo customers is a big win for us; from art, to production, to finished product, our buyers and exhibitors will benefit from the additional resources that ISS supplies,” Roy Turner added.