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Surf Hardware Int'l to distribute Matuse wetsuits


Industry News

Kai Otton joins Matuse surf team

Surfersvillage Global Surf News, 30 July, 2010 : - - Surf Hardware International today announced they have entered into an exclusive distribution agreement with US based wetsuit brand Matuse, Inc. Until now Matuse Wetsuits have been available in the USA. Under the new arrangement, SHI will distribute Matuse Wetsuits to the Australian, New Zealand and Japanese markets, as the demand for high-quality rubber continues to grow.

John V. Campbell, Founding Partner, President & CEO of Matuse, Inc expressed his excitement about having a well established and respected surf company increasing the global availability of the brand.

“Matuse, Inc. is happy to join forces with SHI because we know they have global respect and penetration within the surf sector. And there’s no question that SHI has not only the work ethic, but also the sales support and know how to represent Matuse’s interests in Australia, New Zealand and Japan.”

Matuse, Inc caters primarily to surfers looking for a wetsuit that combines function, art, design, and above all quality rubber. Geoprene rubber, which is derived from limestone, is used in the manufacturing of Matuse Wetsuits. Geoprene keeps you warmer, is lighter, and just as flexible as standard Neoprene, making Matuse Wetsuits not only better performing, but also much more sustainable.

Drew Quinnell, SHI Global Sales and Marketing Manager, believes Matuse Wetsuits will provide a new and exciting dimension to the wetsuit market in these regions.

“Matuse offers something new and exciting to the wetsuit market by combining style and function, with unique designs and superior materials. These key elements are clearly represented in the product. The market is ready to embrace a new wetsuit brand that offers something beyond the norm, and SHI is excited to be able to offer this product to surfers in these regions”.

To coincide with the launch of Matuse Wetsuits into these regions, SHI is proud to announce the signing of World Tour surfer Kai Otton to the Matuse surf team. Kai’s talent, unique style both in and out of the water, and his likability within the surfing fraternity, make him a perfect fit for the Matuse brand. Kai now joins a strong team of unique and talented surfers aligned with Matuse Wetsuits.

“I’m so excited to align myself with a forward thinking wetsuit brand that designs with art and function in mind. For me performance is the key ingredient to a great suit. The quality of the rubber is outstanding so they don’t restrict my flexibility of movement. The fact the suits look super cool is just icing on the cake. I’m also looking forward to my first photo shoot, the ads look really interesting to say the least”. Kai Otton, ASP World Tour Surfer

Matuse Wetsuits are due to be released throughout Australia, New Zealand and Japan in October 2010. For any enquiries please contact the SHI office on +61 2 9997 4744.  

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Richie Lovett

Team - Surfersvillage


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