Boon appointed Global Vice President of Marketing
Surfersvillage Global Surf News, 7 January, 2014 - Electric announced today that Zach Boon has joined the company as Global Vice President of Marketing. “2013 was a major transition year for Electric," said Electric CEO Eric Crane. "Zach’s hire completes a major rebuild of our executive team. We now have senior leadership, expertise and oversight over all major aspects of the business to empower our passionate and talented teams to be even more effective.”
Zach brings more than 20+ years of experience, previously Account Executive at Action Sports Group, North America Action Sports Brand Director for Nike and most recently Global Brand Director at Nike Sportswear.
“I look forward to bringing my personal passion and professional experiences to this already amazing team," said Zach Boon. "The Electric brand has so many amazing stories to tell. I look forward to working with our global team to build awareness for the brand and strong connections with the market.”