“Today is Perfect” video segment features global brand ambassador
Surfersvillage Global Surf News, 26 May, 2014 - O’Neill launches their second online film featuring professional surfer Jordy Smith (Currently ranked #10 within the 2014 WCT rankings). This film explores the tough circumstances for many underprivileged children within Durban, South Africa and how surfing can indeed play a key role in helping to turn lives around.
Can surfing change lives? Jordy Smith knows it can. The new O'Neill film Today Is Perfect explores the inspiring work of Surfers Not Street Children. An organization close to Jordy's heart that helps street kids from his home town of Durban make good choices and get off the streets through the common love of riding waves.
“The Surfers Not Street Children program is one of the best I’ve ever seen. It gets kids off the streets and gives them opportunities in their lives that they might not have had otherwise. You can succeed if you choose to. Sometimes it brings a tear to my eye, “ said Jordy Smith, Team O'Neill professional surfer.
Echoing his sentiment, Doug Perkul the Chief Marketing Officer from O’Neill adds, “It is great to be able to make a difference. As a brand with surfing at the core of our DNA, we are more than happy to support amazing initiatives such as this and of course Jordy’s work with this organization.
Tom Hewitt – Founder Surfers not street children: “We are really excited about the partnership with O'Neill and Jordy Smith. O'Neill has been supporting us since our inception and has been a tremendous encouragement to the team. Jordy is obviously a hero of the team and a great role model to them. Our goal is to the change the way that society perceives and treats street children around the world and to inspire other kids still on the streets to see their potential and opportunities available to them.