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Surfing Australia & Toyota announce partnership

Surfing Australia and Toyota © Surfing Australia

 

 

 

 

Industry Updates 

Toyota to provide a major prize for contest winners 

Surfersvillage Global Surf News, 11 August, 2014 - Surfing Australia has welcomed Toyota as its official vehicle supplier in a three-year partnership as a major corporate supporter. Toyota becomes a major support sponsor of key Surfing Australia programs including the Original Source Australian Boardriders Battle, the Australian Surf Festival, the Australian Surfing Awards, the Australian SUP Titles and the Hurley Surfing Australia High Performance Centre (HPC).

A key feature of the partnership will be Toyota providing the major prize of a new vehicle in the Monster Raffle run in conjunction with Original Source Australian Boardriders Battle. The Monster Raffle includes a prize pool of $60,000 including the main prize of a Toyota RAV4 valued at $55,000. Proceeds from the Monster Raffle will all be returned to the Australian boardriders club community to help build capacity in grassroots clubs nationally.

The Original Source Australian Boardriders Battle is the biggest grassroots, boardriders event in Australia. Beginning in October, it involves more than 100 of Australia's best boardriders clubs across eight State qualifying rounds, culminating in a two-day National Final for 20 clubs on the 2015 Australia Day Long Weekend at Cronulla in Sydney. Toyota is a major sponsor of this national club surfing initiative.

Toyota Australia's divisional manager marketing, Brad Cramb, said support for local clubs and their members is an important part of the company's extensive involvement in sport - including Australian Rules football, cricket and now surfing.
 
"Toyota understands that the great sport of surfing is built from the grassroots," he said.  "That's why Toyota is focused on a program that supports Surfing Australia in its development of community clubs and in helping to foster the next generation of Australia's surfing talent."

Situated at Casuarina in northern New South Wales, the Hurley Surfing Australia High Performance Centre (HPC) is the world's first facility dedicated to helping surfers reach a higher performance level so they enjoy the full experience of surfing.

Funded by the Australian Government and opened in June 2012, the two-level centre of excellence features state of the art education facilities, surf specific gym, auditorium, offices, sport science testing and treatment room, accommodation for 22 and was designed in consultation with the Australian Institute of Sport (AIS).

The HPC will be equipped with two Toyota HiAce commuter buses and two Toyota Prados. The Toyota vehicles at the HPC will enhance the participant experience as they are transported to and from the beach and airport in the style, comfort and safety of the new Toyota vehicles.

“We are absolutely thrilled to partner with Toyota, such an iconic global vehicle brand with strong values that are very aligned to our organisation,” said Surfing Australia CEO Andrew Stark. “Surfing is a whole of life sport and Toyota offer vehicles for every stage of your life.

“Their commitment to quality and innovation and customer service is extremely aligned to our commitment to deliver quality and innovative programs to develop the sport of surfing. This significant partnership stretches across our whole organisation from grassroots club programs to our High Performance Centre. We sincerely appreciate the support of Toyota and look forward to a fantastic partnership into the future.”

Author: 
Tim Brimblecombe
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