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Surfing Australia & Oakley extend partnership for 3 more years

Oakley Team Rider Sheldon Simkus © Surfing Australia/Nikon




Industry Updates

Original Source Australian Boardriders Battle

Surfersvillage Global Surf News, 17 September, 2015 - Coolangatta - Surfing Australia and Oakley have extended their partnership for a further three years with Oakley remaining as the official eyewear and apparel sponsor of the Original Source Australian Boardriders Battle.

The Original Source Australian Boardriders Battle is the biggest grassroots, boardriders event series in Australia. Beginning this weekend in Tasmania, it involves more than 60 of Australia’s best boardriders clubs across eight State qualifying rounds, culminating in a two-day National Final for 20 clubs on the 2016 Australia Day Long Weekend at Cronulla in Sydney.

The Original Source Australian Boardriders Battle also includes a Monster Raffle with a $61,000 prize pool, including an Oakley Pack as one of the prizes. Proceeds from the Monster Raffle will be returned to the Australian boardriders community.

Oakley Core Sports Manager, Sports Marketing (Oakley South Pacific)Beau Emerton said: “Oakley is excited to continue the partnership with Surfing Australia and The Original Source Australian Boardriders Battle for the next 3 years. We see this as a great fit for the brand and being involved with Boardriders clubs across Australia.”

Adding to the partnership will be an Oakley eyewear stand at Surfing Australia’s High Performance Centre (HPC) offering HPC participvery latest in Oakley eyewear. All the HPC coaching staff will also be decked out in the latest Oakley eyewear.

Situated at Casuarina in northern New South Wales, the HPC is the world's first facility dedicated to helping surfers reach a higher performance level so they enjoy the full experience of surfing.

Surfing Australia’s CEO Andrew Stark said: “We are very excited to partnering for the next 3 years with Oakley such a premium global brand and one that believes in supporting grass roots surfing.

“Oakley have strong roots in Australian surfing and support some of the best surfing athletes in the world and their backing of the Original Source Australian Boardriders Battle is greatly appreciated. We look forward to a fantastic partnership with them over the next 3 years.”

The Original Source Australian Boardriders Battle is proudly supported by naming rights partner Original Source and major support partners in Toyota, Nikon, Oakley, Sutherland Shire Council, the World Surf League, XXXX Summer Bright Lager, DrinkWise, Milwaukee, FCS, Surfing Life, Fox Sports, Destination NSW and Boost Mobile.

The series is officially sanctioned by the World Surf League, which allows Australian WSL World Championship Tour surfers (men and women) the opportunity to represent their local boardriders club at respective State qualifying events and the National Final.

In total $110,000 is up for grabs across the entire National Series including the National Final. There is $29,000 available across the eight State qualifying events, while $81,000 will be on offer at the National Final. The winning boardriders club will receive $20,000, while $36,000 will be split between the clubs finishing second to 20th.

The National Final to be held at Cronulla Beach on the Australia Day Long Weekend will again offer a World Tour surfing event-like experience for the clubs and the fans. Live broadcast to big screens on the beach and major infrastructure along with great sponsor activations will ensure a fantastic celebration of club surfing culture is brought to life. The event will also be broadcast live on Fox Sports nationally over the weekend.

The Original Source Australian Boardriders Battle Schedule:
EVENT 1 - Scamander, TAS - September 19, 2015
EVENT 2 - Fleurieu Peninsula, SA - October 10, 2015
EVENT 3 - NSW Nth - Yamba, NSW - October 31, 2015
EVENT 4 - Gold Coast, QLD - November 7, 2015
EVENT 5 - NSW Central - North Narrabeen, NSW - November 14, 2015
EVENT 6 - Trigg, WA - November 21, 2015
EVENT 7 - Phillip Island, VIC - December 12, 2015
EVENT 8 - NSW Sth - Kiama, NSW - January 9, 2016
NATIONAL FINAL:  Cronulla, NSW - January 23 - 24, 2016

Blainey Woodham

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