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Surfing South Africa names new commercial agent

 

 

Industry Updates

Surfing South Africa signs on with Accelerate Sport

Surfersvillage Global Surf News, 22 January, 2014 - Surfing South Africa is pleased to announce that they have appointed Accelerate Sport and Entertainment (Pty) Ltd as their commercial agents.

After signing the deal the President of Surfing South Africa, Mark Hoffman, said: “We are extremely excited at the prospect of having a professional and experienced partner to assist us with the very difficult task of obtaining funding for our sport. This relationship will certainly make a difference at every level and give us many more opportunities to showcase surfing locally and internationally”

A major benefit of Accelerate’s support of Surfing South Africa, is its experience and expertise in identifying appropriate sponsorships and funding. One of the most difficult challenges facing sport is that of securing sponsorship.

This is particularly true in South Africa and hard work is required to find enough money to sustain the important projects coordinated and run by Surfing South Africa and its affiliates.These projects and initiatives which include development events, capacity building, hosting of local and international events and support of national teams ensure that the success of the sport is not only maintained but also continues to grow.

This development and growth involves all disciplines, both genders, surfers from marginalised communities, transformation, entry level participants as well as elite athletes.

Gary Grant, Managing Director of Accelerate, welcomed the decision by SSA to appoint the company as their commercial agents, saying that “We are both delighted and excited at the prospect of this challenge. We believe surfing has changed dramatically over the past few years into a much greater and diverse audience and the timing is perfect to help repackage SSA’s properties and present them to existing and new brands looking for something different and unique. We hope to use our vast expertise with National and International Federations to achieve this”

Author: 
Robin de Kock
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