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Surfshop (kind of) pops up in downtown London



Industry Updates

Watershed surf shop & clothing line opens Pop Up store

Surfersvillage Global Surf News, 2 July, 2014 - On the 14th July 2014 Watershed will be opening a one-week pop up shop in the legendary BOXPARK in Shoreditch London. Watershed are going to be sharing the space with L.A brand ‘The quite life’ as they launch the Watershed X The Quiet Life glass and sew project. This is a very exciting opportunity for Watershed as they currently only trade from there flagship store and website in Newquay Cornwall.

Watershed was conceived in Cornwall in late 2011 and started trading in early 2012, started as a multi branded store, they now run there own brand of clothing, surfboards and accessories alongside some of the worlds best know brands.

Jake Patterson co-founder of watershed says “the last 12 months has been a whirlwind, after un-expectantly launching there own products as a stand alone brand, the business has gone from strength to strength and the collaboration with ‘THE QUIET LIFE’ shows us how well we have been received as a newcomer in the industry”

The direction of Watershed is very different from anything else in the market. They design and manufacture there own surfboards in the UK and the boards are very unique in the market place. The boards clearly inspire their clothing range, which is clean, well designed and have very unique attributes encompassing design from the surfboards into their clothing.

The store opens its doors on the 14th July 2014 showcasing some great new products from Watershed and The quiet life and some selective products from some lovely niche brands. Watershed and the quiet life will be having a launch party for the collaboration product on the 17th July 2014 from 7pm, so head down and check out the unique surfboards, clothing and of course the signature ‘THE QUIET LIFE’ hats.

Kate Cameron

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