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Todd Prestage enters management role at Surf Hardware



Industry Updates

Todd Prestage joins SHI Americas management team

Surfersvillage Global Surf News, 14 November, 2017 - Surf Hardware International enters an exciting new phase with the appointment of Todd Prestage to the position of VP Sales & Marketing for the Americas region.

Todd brings a wealth of experience to the role, having worked with Hurley for over 10 years, firstly in Australia in sales management, and more recently over the last 4 1⁄2 years at Hurley USA as Sales Manager for their core accounts. Prior to that, Todd was responsible for managing Hurley’s global wetsuit and footwear business.

“Really excited to join the SHI team with its portfolio of trusted brands, world class products, service and athletes, I look forward to growing the brands presence here in the US and helping SHI reach its full potential”. – Todd Prestage

Many people know Todd from his time on the ASP/WSL World Championship Tour where he competed for 14 years, and also represented Australia at the ISA games in 1996. Australian born and raised, and now residing in Southern California with his family, Todd made a smooth transition from professional surfer into the business realm, and is well respected within the industry.

The North American market remains a key region for the SHI business globally, and is home to many of the world’s leading surfboard manufacturers, retailers and industry brands. SHI’s CEO Michael Heath believes Todd will bring a new energy & enthusiasm to the role along with some fresh ideas.

“I’m delighted to welcome Todd to the SHI team. Todd brings a wealth of experience to the role and his energy and enthusiasm will enable us to further drive the business forward in what is a strategically important market for SHI globally”.


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