Industry veteran to represent Freewaters in California
Surfersvillage Global Surf News, 16 June, 2014 - Laguna Hills - Long time sales veteran and all around good guy Tony Casella joins Freewaters effective June 9, 2014. “Over the past two decades, Tony has built an impressive legacy of experience and relationships within the casual footwear industry,” said VP of Sales John Gothard. “He is one of the most respected sales reps out there and many retailers consider him the single best rep they have, period.”
Tony is reuniting with John Gothard and John Vance whom he successfully worked with for close to a decade. “Tony is one of the hardest working and most caring reps I have ever worked with,” said John Vance, Freewaters President and CEO. “He is a true advocate for the retailer and always places their needs first. He has an innate sense of what will be strong in the market place and where the opportunities for growth are.”
Casella commented, “I look forward to getting back into the stores, working closely with the owners and their crews. These are very exciting times in our industry with lots of newbrands emerging right now. It’s time for all of us to take a hard look at our individual business' and to inject ‘special’ back into specialty retail by offering fresh product and incredible customer service.”
Tony will assume a newly created territory that encompasses the Central Coast over to June Mountain and down through the counties of Mono, Santa Barbara, Ventura, L.A., Orange and Riverside. He will hit the road immediately following The Freewaters Global Sales Meeting in Cabo San Lucas next week.
Prior to Freewaters, Tony held several key rep and management positions at Sanuk from 1998 – 2014 playing a key role in its significant growth.
Freewaters products and ethos are dedicated to those that seek the freedom of the open road, act as global citizens and dare to chart their own path in life. Each pair helps support clean drinking water projects and comes with a stress-free limited lifetimewarranty.