Jamie O'Brien signature pad by Tools celebrated in film
Surfersvillage Global Surf News, 14 June, 2014 - Tools Australia showcases their product line through a trippy kung fu cinema spoof with star team-rider Jamie O’Brien. Shot on location on the North Shore, Tools launched the video to coincide with the release of Jamie’s signature traction pad.
The TOOLS crew are super exited to announce the TOOLS J.O.B. Signature Model Traction Pad which is released onto the Australian market now. The Tools designers have been working very closely with Jamie to create a signature pad with perfect density and a supreme cut to give maximum grip to suit JAMIE's unique surfing style.
We've added 3mm of extra kick to the three piece pad, with straight cut features and a pulled in JOB Diamond Tail to eliminate drag. The Art concept reflects the notion of hit the button and go or in Jamie’s case, plant the back foot and launch.
FOCUS JAMIE Who is J.O.B x TOOLS Jamie O'Brien comes to life in the ku-fu samurai training montage video entitled "FOCUS JAMIE". Jamie has ridden the Pipeline many times, but nothing could prepare him for his training with the old Japanese master. Enjoy and remember to FOCUS.